Virutal worlds are taking on a life of their own with the huge success of Second life. Second life is a virtual world community where the residents own and make their own world. This has started to catch the eye of many marketers out there as they look for new ways to capture the eye of the internet surfer. One of the companies who has created a great SLurl (Second Life portal) is AskPatty.com. This is a website that is dedicated to helping the female consumer becoming more knowledgeable when it comes to topics like purchasing a vehicle, maintenance, and alternate fuel sources. AskPatty’s Second Life Page is filled with great avatars and you can really get lost in time when you visit their portal. They have created way to engage their readers and customers to help them understand the automotive world and provide a interactive forum that is sure to attract attention from other prospective advertisers.
Teleport to AskPatty in Second life and check the current contest for a $50K automotive shopping spree. You can see the unique graphics of spark plugs being used throughout the SL portal. They use the various themes to help educate the visitor on e85 which is an alternate fuel source. They call the VW Pontiac’s Motorati Island which also sports a cappuccino bar and fresh baked cookies. Now only if they are able to incorporate the other senses like smell when you are online we may never have to leave the house.