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Chilton Auto Body Becomes San Carlos, Burlingame, San Francisco, and San Rafael CA's First AskPatty Certified Female Friendly(R) Auto Body Group

Published Dec 2nd 2009, 3:00am by Jody DeVere in Press Releases Pressroom

12.01.2009 - Chilton Auto Body of San Carlos, Burlingame, San Francisco, and San Rafael, CA are pleased to announce they have completed's Certified Female Friendly(R) training and are now San Carlos, Burlingame, San Francisco, and San Rafael 's first Certified Female Friendly(R) auto body group. To achieve certified status, their personnel completed 25 hours of training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive auto body repair experience, our collision centers are better prepared to meet and exceed the expectations of our female customers" stated Mike Chilton, Owner of Chilton Auto Body. "We will meet by accident and make the best of a less than ideal situation."

An Certified Female Friendly(R) service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Chilton Auto Body Certified Female Friendly site at:

Along with the certification, Chilton Auto Body has enhanced its website to cater more to women, thereby reinforcing their commitment to the AskPatty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Chilton Auto Body website. Chilton Auto Body's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Chilton Auto Body
Chilton Auto Body has been family-owned since its founding by Charles Chilton in San Mateo in 1969. Over the next four decades Charles, and then his son Mike, have grown the company to four Bay Area locations by focusing on expert collision repair and sensitive customer service. They've been a part of the San Carlos, Burlingame, San Francisco, and San Rafael communities for more than 40 years.

Chilton Auto Body's primary goal is to take the worry out the auto body repair experience. Many things go into delivering a worry-free repair: insurance claims experience, efficient insurance relationships with major insurance companies, technician training and certification, earth-friendly paint materials, and a written lifetime warranty. And they make it easy for you to get started by making an "instant appointment" on their website.

Chilton Auto Body technicians have completed factory training and specialize in the following makes: BMW, Porsche, Toyota, Honda, Acura, Scion, and Tesla. Chilton Auto Body is located at the following convenient facilities:

Chilton Auto Body - San Carlos 361 Quarry Rd. San Carlos, Ca 94070 (650) 591-7700

Chilton Auto Body - Burlingame 1028 Carolan Ave. Burlingame, CA 94010 (650) 696-9200

Chilton Auto Body - San Francisco 320 10th St. San Francisco, CA 94103 (415) 861-0921

Chilton Auto Body - San Rafael 36 Front St. San Rafael, CA 94901 (415) 456-7969

Or visit the website at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendly(R) Retailer?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly(R):


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