Jody Devere recognized a real opportunity - a niche in the market that was ready for a female invasion. Cars had historically been a love affair restricted to men. But something incredible was happening in the marketplace and it was happening in a very big way - women were buying cars in record numbers and hugely influencing the purchase of cars. Yet many dealers did not understand how to relate to women buyers.
Jody understood that dealers needed a new perspective and a new language to relate to their female customers. And women wanted and needed a safe place to ask for car information. Jody knew what to do. She introduced the concept to the marketplace in a medium women turn to when they want information about purchases. She began a blog. Then launched a website. What transpired was a big conversation with millions of women from all over North America.
The fact is that women are making major purchases and they're making them armed with information they get from the web. These women want to deal with people who understand their needs and speak their language and Ask Patty provides the resources to them - first the information, then the links to dealers that Ask Patty has trained in the dialogue that meets the very specific needs and interests of female buyers. Ask Patty rewards trained dealers with a designation that our magazine, Girlphyte, also loves -- Ask Patty calls them "Certified Female Friendly".
Sue Van Der Hout is President of Girlphyte.com, a women’s web magazine where women REdefine Success. By sharing individual prescriptions for personal authenticity and professional success, Girlphyte creates a community that fosters self confidence and empowers women to pursue their passions. With almost 1,000,000 hits in a few short months, Girlphyte is definitely an idea whose time has come. Register at www.girlphyte.com