Yet women influence 80 percent of car buying decisions, according to "Women in Cars," a 2014 analysis by consulting firm Frost & Sullivan. The oft-cited industry number is supported by a more concrete number: As of 2012, women now hold more driver's licenses than men for the first time in the U.S.
"What's most interesting about this statistic is that more than half the women around the world are unhappy with the automotive products presented to them," says Brandy Schaffels, chief editor of AskPatty.com, an automotive advice site geared to women. "(Women) want better storage options, nicer interior lighting and materials, and ergonomics that better suit their smaller body size."... Read More!