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Chevron Unveils 'Courage' Car to Help in the Fight Against Breast Cancer

Published Oct 24th 2007, 12:27pm by Jody DeVere in Featured Articles

Courage_front Special Edition toy car supports Chevron's slate of activities aimed at supporting breast cancer awareness

Chevron Global Marketing has introduced the newest addition to The Chevron Cars family, Courage "a plucky pink hot rod who accepts the challenges of the highway with a cool head and a warm heart," as the seventh special-edition Chevron Car created to help raise awareness and funds for breast cancer research. All net proceeds of the sale of Courage will be donated to the Susan G. Komen Breast Cancer Foundation. Courage cars are available at participating Chevron retail locations across the United States for a suggested retail price of $7.99 or by visiting Each year since 2001, Chevron has introduced a special edition Chevron Car to help raise breast cancer awareness and has donated nearly $1.4 million to the cause through sales of the cars.

"Supporting the Susan G. Komen Foundation and Breast Cancer Awareness Month through donations and outreach in the communities we serve has been our commitment for many years," said Shariq Yosufzai, president of Chevron Global Marketing. "Chevron is dedicated in its support of new developments that help work toward the prevention and treatment of the disease to bring greater hope for all those whose lives have been affected by the disease."
Chevron continues to support breast cancer awareness and raise funds for medical research through its participation in Komen for the Cure(R) events throughout the United States. This year, Chevron has sponsored Komen for the Cure events in 17 U.S. cities and more than 2,800 employees have participated.

"It is vitally important to support breast cancer awareness. Breast cancer is a disease that affects so many of our lives, including the lives of Chevron employees around the globe," said Danny Roden, vice president of Chevron North America Marketing. "October is Breast Cancer Awareness Month and unveiling our special edition Courage toy car is another way that Chevron is taking part in the fight against breast cancer."

Courage_rear In addition to the introduction of Courage the car, Chevron is also announcing the kick-off of campaigns aimed at supporting Breast Cancer Awareness, including a COURAGE donation card campaign that will invite customers to make a $1 donation to Susan G. Komen for the Cure, available at select Chevron retail locations across the United States. Donation cards will be displayed inside participating Chevron/ExtraMile convenience stores.

Chevron also will launch an online breast cancer awareness campaign in partnership with Warner Bros. Online and Ellen DeGeneres, a breast cancer advocate for the Susan G. Komen Foundation. By visiting, online users will find a microsite dedicated to National Breast Cancer Awareness Month that includes facts about early detection and how to support the cause.

Chevron once again sponsored the 2007 Ladies Professional Golf Association (LPGA) Longs Drugs Challenge held at Blackhawk Country Club, in Danville, California, from October 4-7, 2007. Chevron sponsored the par five 15th hole as the "Driven by Courage" Challenge, and for each tournament player who "drove" 250 yards or more from the tee box, Chevron donated $100 toward local breast cancer awareness organizations.

New this year, Chevron is creating in-store education materials and programs aimed at helping to educate Hispanic women about the importance of self-exams and mammograms. As part of this effort, Chevron will host a "Power Brunch" in Los Angeles in November where women will hear first-hand from breast cancer survivors and obtain information on how they can help fight breast cancer. Statistics show that breast cancer is more prevalent among Hispanic women due to lack of education and access to health care, and the disease is also said to be the leading cause of cancer-related deaths among Hispanic women.

More information on Chevron is available at

By Brandy Schaffels
Contributing Editor

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