Chevrolet debuted a specially themed pink "Making Strides Against Breast Cancer" SS Pace Car at Atlanta Motor Speedway in Hampton, Georgia, this weekend. As part of the company’s continuing contributions to the American Cancer Society's "Making Strides Against Breast Cancer" initiative, Chevrolet contributes $250 for every caution lap in which the Chevrolet SS pink pace car leads the field.
Chevrolet will make the per-lap donations to the American Cancer Society on each of the three NASCAR Sprint Cup Series race weekends, starting with the event in Atlanta this past weekend (8/31); as well as Talladega on October 19th and Martinsville on October 26. Chevrolet will also sponsor at-track survivor events, including special driver appearances, Chevrolet SS pace car rides, and more at these events.
This contribution and at-track program is a part of Chevrolet’s overall efforts, which also includes dealershp walks, national test-drive promotions, and national service rebate programs that also raise funds for the cause. Over the past three years, Chevrolet’s at-track campaign has contributed more than $80,000 for the cause. Overall, Chevrolet’s combined effort has produced over $3 million in contributions to the “Making Strides Against Cancer” program.
Stats from this weekend’s race at Atlanta Motor Speedway show there were 10 caution periods during the race for a total of 56 caution laps. At $250 per caution lap, that totals $14,000. Chevrolet is looking forward to the Talladega and Martinsville events where the company will also host breast cancer survivors and pace with the Chevrolet SS pink pace car. And once again, Chevrolet will tally the total number of caution laps during those two races and those amounts will be included as part of the overall Chevrolet contribution to the ACS MSAGC effort.
“We’re so proud that we are able to participate and contribute to the American Cancer Society’s ‘Making Strides Against Breast Cancer’ initiative,” said Jeff Chew, Chevy Racing marketing manager. “Every year we are overwhelmed by the positive response we receive. Hopefully, the pink Chevrolet SS pace cars will help race fans remember all of the upcoming events in October, and remind everyone that we all can do our part in the fight against cancer.”
Now in its fourth year, the 2014 Chevrolet Racing campaign made its debut with the pink SS PaceCar at Atlanta Motor Speedway (AMS) over the weekend of August 29-31. Recently, the infield media center at AMS was named in memory of Marcy Scott, the track’s late director of marketing and promotion, who lost her personal fight against breast cancer in November 2013. She was a strong proponent and advocate for Chevrolet’s MSABC program, and a recipient of the National Motorsports Press Association (NMPA) Spirit Award. The building is now known as the “Marcy Scott Media Center.”
“Atlanta Motor Speedway is thrilled to play a small role in this significant annual event produced by our great partners at Chevrolet,” said Ed Clark, Atlanta Motor Speedway president. “Certainly this year with the loss of our friend and colleague, Marcy Scott, it adds additional significance to each and every member of our staff.”
Chevrolet’s support of the American Cancer Society and the Making Strides Against Breast Cancer initiative includes numerous additional activities.
“Once again, Chevrolet’s commitment to the fight against breast cancer will be evident in communities across the country this fall, and for that we are so thankful,” said Jill Elder, vice president of distinguished and corporate partners, American Cancer Society Inc. “The American Cancer Society is proud to partner with Chevrolet in our collective effort to save lives, raise awareness and support the men and women who are facing this disease.”
Upcoming events include contributions to the American Cancer Society for every test drive taken at Chevy dealerships in October, and many “Making Strides” walks around the country to raise awareness and funds. In addition, Chevrolet served as presenting sponsor of the American Cancer Society Cattle Baron’s Ball in Detroit this September.
Matco Tools has launched the “I Drive For” and #IDriveFor social media campaign to raise awareness about breast cancer. The program, which will build on the success of Matco’s previous “Tools for the Cause” campaign lasts until September 15, 2014. Find out more in our post here at BlogHer