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Checkered Flag Motor Car Corporation Launches Female Friendly Dealer Website

Published Feb 3rd 2008, 10:55pm by Jody DeVere in Press Releases Pressroom

checkered flag

An Online Car Purchasing Experience Designed Exclusively For Women

Sarasota, FL- Virginia Beach, VA - February 5, 2008 - Checkered Flag Motor Car Corporation announced the launch of their Certified Female Friendly private label website reinforcing their commitment to the Ask Patty Dealer Program. This latest design integrates seamlessly with the existing dealership website for their Toyota, Scion, Honda, Hyundai, BMW, Volkswagen, Audi, Mini Cooper, Jaguar and Porsche lines and provides a platform to effectively deliver online information and services to female consumers.

The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing Checkered Flag Motor Car Corporation website. The Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

The site provides a host of features to assist women through the automobile purchasing process including the often time-consuming or unpleasant credit and financing process. In response to this, the site incorporates a narrated credit application and online pre-approval process, allowing women the opportunity to get pre-approved for a loan before visiting the dealership, ultimately saving them valuable time.

"With the ever-increasing importance of reaching and communicating effectively with women online, our certified female friendly sites are the perfect resource for us to establish credibility, increase communication, develop loyalty and support women throughout the entire car buying experience," stated Alex Snyder, director of e-commerce of Checkered Flag Motor Car Corporation.

The new Online Chat Icon allows dynamic interaction between female consumers with questions or concerns and a representative from the dealership. In today's busy world women are looking for timely responses, and this exchange of dialog allows instant results for women and an opportunity for the dealership to form a relationship based on honesty, respect and a sharing of expertise.

"Since launching the program, we have seen an increased number of satisfied female consumers and we understand the power and influence those customers have over our future business," says Snyder.

The new website design and functionality are an industry first. "Currently most automotive websites are designed by men for men and do not address the needs of women," stated Peter Martin, Founder and CEO of "The Ask Patty Female Friendly website is designed specifically for women and provides the tools and resources most requested by women."

Visit our new Certified Female Friendly web site here:

About Checkered Flag Motor Car Corporation:
Checkered Flag Motor Car Corporation has been serving Virginia Beach and the greater Hampton Roads Region since 1964. The dealerships are a family owned and operated group, whose size and volume allow them to offer the largest selection, best prices, and the best added value program.

The company mission statement is: we are winners serving winners, providing a comfortable and supportive business environment, proudly committed to our tradition of excellence. Checkered Flag strives to make the automotive shopping, buying, driving, and ownership experience second to none because their emphasis is on customer satisfaction. Exceeding the expectations of every customer is the goal of each employee.

Checkered Flag has been a charitable organization for groups such as the United Way, Children's Hospital of the Kings Daughters, DePaul Hospital, the City of Virginia Beach, Neptune Festival, Beach Events, and they are the sole sponsor of the Checkered Flag 8K held around the Shamrock Marathon. There are many more organizations ranging from Girl Scouts to Little League to Military Events which benefit from the community spirit of Checkered Flag.

About, Inc.: The Ask, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S. is a member and 2007 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is partnered with,, Arkona, Chrome Systems, Inc., Voxant,, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , Complete Auto, Dealer Centric, Chumney Advertising and Cactus Sky Communications, Inc.

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