"When it comes to the purchase of new vehicles, women are in the driver's seat -- both as buyers and influencers." says James Crowley, General Manager of Mercedes-Benz of Sacramento, California. That's where our dealership's Mission Statement and AskPatty.com certification come in. The Mercedes-Benz of Sacramento dealership lives by its mission statement that: "Our culture guarantees a world class ...
If you want to know how to get to women online, you need look no further than Ask Patty! and Road and Travel. These are two sites founded by women out to make a difference. In a recent NY Times article, "Candid Talk for Women (Men Allowed, Too)" Mickey Meece writes, "While the sites differ, they share a vision of consumers in need -- many of them." He also notes that, "The sites are part reader service, ...
AskPatty.com forms strategic advertising and marketing partnership with SheKnows.com. Sarasota, FL (PRWEB) October 23, 2007 -- AskPatty.com, Inc., the premier automotive advice site for women is pleased to announce that it has finalized a strategic advertising and marketing partnership with SheKnows.com. Sheknows.com is one of the top 10 websites for women, attracting over 4.5 million unique visitors ...
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Jill Connelly for The New York Times HEELS ON WHEELS Running Web sites aimed at raising women’s automotive I.Q. Jody DeVere of AskPatty. By MICKEY MEECE Published: October 24, 2007 WHEN it comes to cars, women have their game faces on, thanks to a great equalizer, the Internet. They are tuning in to Web sites like Edmunds.com/women, Roadandtravel.com, AskPatty.com and ...
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A Sarasota company finally recognizes that women drive the car-buying market, says Bob Andelman. Research shows that women influence buying decisions on more than 85 percent of all new car purchases. So why do the dealerships selling the cars treat their biggest market with such disrespect? Sarasota's Peter Martin realized the power of the female buyer his first day on the job at a Ford dealership in Columbus, Ohio, two ...
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Ask Patty.com has partnered with AWARE (Americans Well-informed on Automobile Retailing Economics) to educate consumers about the auto financing process and offer tips and resources to help consumers make financing choices that match their needs and circumstances. Ask Patty.com, which is now an AWARE education ally, gives the auto finance education organization a unique opportunity to have its materials and information featured on ...
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Stevie award winners to be announced in Las Vegas on November 12. Sarasota, FL (PRWEB) October 17, 2007 -- AskPatty.com was named a Finalist in the Marketing Campaign of the Year category in The 4th annual Stevie Awards for Women in Business, presented by Infiniti. The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run -- worldwide. The Stevie Awards have been ...
Dealers are always talking about how to sell cars to women, but don't usually do anything about training their staff on how women think about cars. It is estimated that over 50 percent of all cars are bought by women, and women infl uence the sale of 85 percent of all cars. To quote Jody DeVere of AskPatty.com, "You can spend hundreds of thousands of dollars on how to bring women into the dealership, but if they don't ...
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Women and the Automotive Aftermarket: As Consumers, They're Strong; As Executives, They're Moving Up the Corporate Ladder This could either be a very long story or a rather short one, depending on the point of view you elect to follow. On one hand, women in the aftermarket ...
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AskPatty at Kzero.co.uk: "Supersize Me. Design values in virtual worlds" It's interesting to assess how virtual worlds are built. Taking Second Life as an example, the vast majority of the landscape has design values based on the real world. There's houses, with windows and roofs. There's roads with stop signs and road markings. ... Here's some examples of supersized objects and places in Second ...
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