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AskPatty Featured in the San Francisco Chronicle: ‘Gender Rap -- Women buy the majority of new cars, and they go about it differently from men’

Posted by AskPatty - Automotive Advice for Women at Nov 25th, 2007 5:12am

Saturday, November 24, 2007 Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, says Kathryn Hutson, client services consultant with a marketing to women firm in Naples, Fla. "Yet there's some research we've seen that says 75 percent of ...


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AskPatty featured in CampfireNYC Case Study: ‘Pontiac’s Motorati in Second Life’

Posted by AskPatty - Automotive Advice for Women at Nov 19th, 2007 5:00am

Pontiac has engaged consumers in a series of innovative experiences, including Pontiac's Motorati Island, built around a "Power to the People" strategy. We've been extremely sensitive to the Second Life culture. Our insight was there was little "second-generation" experiences in Second Life -- ongoing entertainment experience provided by brands. We created car culture in Second Life with virtual ...


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AskPatty Pressroom -- November 1 to November 15

Posted by AskPatty - Automotive Advice for Women at Nov 16th, 2007 3:58am

November 9, 2007 GNYADA Hosts Forum For Women In the Auto Industry: A Multi-Tasker's Dream The automotive business is one place where a woman's skill set (compassion, communication, creativity, organizational skills and multitasking) is appreciated. Got your interest? Read on... Last year, a free event hosted by the Greater New York Automobile Dealers Association (GNYADA) was dubbed "Chocolate, Cars and ...


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AskPatty in Second Life and Jody DeVere Featured in American Express Small Business Machinima Video

Posted by AskPatty - Automotive Advice for Women at Nov 8th, 2007 9:21pm

In just the past 24 months, there has been a significant increase in the number of small business owners starting new business ventures in virtual worlds. Virtual worlds offer a unique opportunity to interact one-on-one with customers and learn more about their preferences and needs. The way you market your goods and services in the virtual world can change the way consumers view your goods and services in the real world. Click ...


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AskPatty Pressroom -- October 19 to October 31

Posted by AskPatty - Automotive Advice for Women at Nov 1st, 2007 3:51am

October 23, 2007 AskPatty at MotoratiLife: "Cruise-N-Chase!" This is going to be huge! Amanda Shinji of "Underground Resistance" and Patty Streeter of "Ask Patty" have teamed up to bring you a single sim road course along with some old school cruisin' to show off your wheels. More details will follow plus special report by Amanda Shinji on the whole shebang. Mark your calendars for December ...


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AskPatty at 'Women in the Driver's Seat: An Automotive Career Forum for Women'

Posted by AskPatty - Automotive Advice for Women at Oct 31st, 2007 3:29am

Join City Council Speaker Christine C. Quinn and AskPatty.com's Jody DeVere for a Discussion on Careers in the Auto Industry; Plus Enjoy a Morning of Informative Safety Workshops and Special Events Saturday, November 3, 10:30 AM to 2:00 PM To break down stereotype and encourage women entering, or re-entering, the workforce to look at careers in the retail automotive industry, the Greater New York Automobile Dealers Association ...


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Mercedes-Benz of Sacramento becomes a female friendly dealer certified by AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Oct 26th, 2007 3:41am

"When it comes to the purchase of new vehicles, women are in the driver's seat -- both as buyers and influencers." says James Crowley, General Manager of Mercedes-Benz of Sacramento, California. That's where our dealership's Mission Statement and AskPatty.com certification come in. The Mercedes-Benz of Sacramento dealership lives by its mission statement that: "Our culture guarantees a world class ...


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AskPatty.com at Lipsticking.com -- 'Meet the Real Queens of Marketing To Women Online'

Posted by AskPatty - Automotive Advice for Women at Oct 26th, 2007 3:35am

If you want to know how to get to women online, you need look no further than Ask Patty! and Road and Travel. These are two sites founded by women out to make a difference. In a recent NY Times article, "Candid Talk for Women (Men Allowed, Too)" Mickey Meece writes, "While the sites differ, they share a vision of consumers in need -- many of them." He also notes that, "The sites are part reader service, ...


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AskPatty.com Partners With Top 10 Women's Website 'SheKnows.com'

Posted by AskPatty - Automotive Advice for Women at Oct 24th, 2007 8:53pm

AskPatty.com forms strategic advertising and marketing partnership with SheKnows.com.    Sarasota, FL (PRWEB) October 23, 2007 -- AskPatty.com, Inc., the premier automotive advice site for women is pleased to announce that it has finalized a strategic advertising and marketing partnership with SheKnows.com. Sheknows.com is one of the top 10 websites for women, attracting over 4.5 million unique visitors ...


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AskPatty in the New York Times: Candid Talk for Women (Men Allowed, Too)

Posted by AskPatty - Automotive Advice for Women at Oct 24th, 2007 12:49pm

Jill Connelly for The New York Times HEELS ON WHEELS Running Web sites aimed at raising women’s automotive I.Q. Jody DeVere of AskPatty. By MICKEY MEECE Published: October 24, 2007 WHEN it comes to cars, women have their game faces on, thanks to a great equalizer, the Internet. They are tuning in to Web sites like Edmunds.com/women, Roadandtravel.com, AskPatty.com and ...


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