Post Category: Pressroom Page 38 of 111
Women-Focused Advertising -- Where is It? At Dealer Communications
Posted by AskPatty - Automotive Advice for Women at Aug 25th, 2010 7:04pmAs dealers and manufactures think about advertising and marketing, do they consider that women are the target? I honestly don’t think so. Every commercial for a dealership seems to be shouting about a sale or event. This does not catch a woman’s attention -- I can assure you of that. Digital ads show pictures of cars with lease or APR points. This too, does not work for women. ...
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CoynePR Features Jody DeVere in Thought Leadership Article: NO LONGER IN THE PASSENGER SEAT: WOMEN'S INFLUENCE IN AUTOMOTIVE
Posted by AskPatty - Automotive Advice for Women at Aug 24th, 2010 4:29pmNo Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...
Top Shop Winner Gatto's Tire Now AskPatty.com Certified
Posted by AskPatty - Automotive Advice for Women at Aug 17th, 2010 6:37pmFlorida's Gatto's Tires & Auto Service, with seven locations in Brevard County, has had a long history in this part of Florida as a place where customers could expect honesty, good service, a friendly staff and a pleasant environment. As CEO of Gatto’s Tires, Pam Gatto knows that her women customers can be just as savvy as their male counterparts, and she has been proving this concept for many years. That’s one ...
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Keep Your Teen Safe Behind the Wheel
Posted by AskPatty - Automotive Advice for Women at Aug 13th, 2010 7:42pmIn preparation for the school year, parents of teen drivers can help keep their kids safe by teaching them behind-the-wheel essentials, including driving basics, proper car maintenance, what to do in emergencies and how driving under the influence can affect motor vehicle operating skills. Consider the information below before handing the keys over to your newly licensed driver. ... Read More!
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Toyota's
Posted by AskPatty - Automotive Advice for Women at Aug 6th, 2010 4:10pmThe "Swagger Wagon" folks have done it again, to hilarious effect. The "minivan rap" for the Toyota Sienna is new and creative and yet oh-so-familiar, as two self-absorbed, suburban parents (the "Sienna Family") show how the mundane details of raising kids (and their ride) are as hip as they are... or so they believe. ... Read More!
Who Accounts for 85% of all Consumer Purchases?
Posted by AskPatty - Automotive Advice for Women at Aug 5th, 2010 4:14pmHere are some facts of the purchasing power of women: ... Read More!
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Meade Lexus Featured on AutoGuide.com
Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2010 4:26pmIt’s all about the ladies in Michigan. That’s because Meade Lexus has teamed up with AskPatty.com to address the needs of women consumers. Now part of the Certified Female Friendly Dealers, Meade Lexus has ensured that all their team members have completed a training and certification process to provide a Certified Female Friendly experience that exceeds women’s expectations. ... Read More!
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Getting 'Green:' Reduce, Reuse, Recycle To Reignite Your Business
Posted by AskPatty - Automotive Advice for Women at Aug 3rd, 2010 4:58pmWhile consumers may not base their purchasing decisions solely on this aspect, it does come into consideration when choosing a variety of purchases, including automotive repair. Many shops have made the move to become more efficient and less wasteful. While some are just starting out, others – especially those on the West Coast, where compliance with high environmental standards is required by law – have ...
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Mend A Broken Heart - After Divorce AskPatty.com Car Care for Women
Posted by AskPatty - Automotive Advice for Women at Aug 2nd, 2010 8:12pmOne area that many women struggle with (before, during and after a divorce) is getting their car fixed. A company called “Ask Patty” has revolutionized the women’s automotive retail market: For consumers, the AskPatty.com website, is a safe and reliable source for expert automotive advice and research…Read the entire article here: ... Read More!
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Sears Auto Centers Blogs about AskPatty Twitter Party
Posted by AskPatty - Automotive Advice for Women at Jul 30th, 2010 8:44pmWhat Causes Tire Blowouts I had the pleasure of “attending” the AskPatty.com Twitter #carcare party, and wanted to answer a question that was asked to me in more detail – 140 characters just wouldn’t do. Remember, you can tweet @SearsAuto your own questions using #blueautocrew. What causes tire blowouts? Tire blowouts are one of the many reasons it is vital to regularly check your tire ...
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