Testimonials from customers who are raving fans of your dealership are among the best methods for gaining new customers. And a major segment of that word-of-mouth promotion is made up of your female customers. ... Read More!
Howard Fleischmann from Community Tire & Auto Repair talks with Tess from GMAZ about local Valley resources that help consumers find auto repair shops that they can trust. From AskPatty.com to NARPRO to the BBB each offers a type of service designed to engender trust. ... Read More!
Men and women split purchasing responsibilities right down the middle and according to Jody Devere, CEO and founder of AskPatty.com, women influence 85 percent of all buying decisions. The statistics appeared in a Q&A interview available at Search Auto Parts. ... Read More!
Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision. ... Read More!
Founder of the celebrated women’s car-buying website askpatty.com, Jody DeVere, also was impressed with the PASSPORT iQ™, mentioning it in her coverage of SEMA and indicating it was a Top 10 product from the SEMA show. ... Read More!
Each of the online car advice sites discussed in this project – the Edmunds.com “Women’s and Family Car Guide,” AskPatty.com, Road and Travel online magazine, and women-drivers.com – endeavors to create a unique resource for automobile knowledge and information. ... Read More!
While female car owners may express an interest in the inner workings of the automobile, or seek a car noted for its performance rather than comfort or luxury, marketers continue to rely on gender stereotypes to sell cars to women. ... Read More!
To become AskPatty.com Certified Female Friendly, personnel at Independent Tire and Auto had to complete a training program on how to best serve women ... Read More!
Wouldn’t be cool if women had a place to go for automotive advice? Wouldn’t it be nice if you could call up a girlfriend and say, Patty, my carburetor is acting up again. What should I do about it? Or, Patty, I sort of forgot that my car needs new oil. I think the last time I changed it was 15 or 20 thousand miles ago. Should I just trade it in now and start over, or is there something I ...
The Training and Education Value Proposition Written by Patricia J. Roberts “Give a man a fish; and you have fed him for today. Teach a man to fish; and you have fed him for a lifetime.”—Author unknown ... Read More!