We’ll be there with bells on and with plenty of valuable information to help you increase sales and improve customer retention – and grow your share of the industry’s most valuable and fastest-growing group: Women. ... Read More!
You can help by dropping off a new, unwrapped toy, game or gift card for a girl or boy, from infants to teens, at any Gatto’s location. Need more info? Visit brevardcares.org or call Brevard C.A.R.E.S. at 321-752-4650. ... Read More!
The monthly podcasts on AskPatty.com feature women who have achieved an exceptional level of success in an auto related occupation or industry. Dubbed “Womanars,” the podcasts – 10 to 15 minutes in length – can be described as both educational and inspirational. ... Read More!
Had your eye on that Bimmer or 'Vette lately? Or maybe a green vehicle is a better fit? If you're a woman over the age of 50, you're not alone. "Over the past few years, spending habits of women in that demographic group have changed quite a bit," according to Patricia Muir, a consultant in the automotive industry and Canadian regional manager for automotive advice website AskPatty.com. ... Read More!
Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!
Women who express an interest in cars – as drivers and consumers – are often belittled or patronized in public spaces. Thus many women who participate on interactive automotive websites do so as observers rather than contributors. As one of the respondents to my study remarked, “a lot of females don’t speak out as much nor do they post as much because there’s always a fear of being made fun of.” ...
Next, it's time to get rid of all that "junk in your trunk." Many people unwittingly carry the weight of an extra person in the back of their vehicle, so be brutal: Remove everything you don't use frequently or need in an emergency. Items such as car cleaners or foldable chairs, for example, should be stored elsewhere. Seasonal items, like traction aids for the mud or snow, should be stored in the car only when the season demands ...
It goes without saying that the place where business is conducted must be inviting to both the women and men who come thru our doors AND “it must also reflect the marketplace in which we do business.” Having said that, many of us do not know how or where to find the women we need to hire. ... Read More!
Many women love cars, love the excitement of GETTING a new car, love the new car smell, love driving that car off the lot. But what many women HATE is everything that has to be done to get to that point, which is where Jody DeVere comes in. Jody is the CEO of AskPatty.com, a Web site and blog geared toward helping women with everything automotive. ... Read More!
As dealers and manufactures think about advertising and marketing, do they consider that women are the target? I honestly don’t think so. Every commercial for a dealership seems to be shouting about a sale or event. This does not catch a woman’s attention -- I can assure you of that. Digital ads show pictures of cars with lease or APR points. This too, does not work for women. ...