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Points of Pinterest

Posted by AskPatty - Automotive Advice for Women at Aug 15th, 2012 11:55am

Jody DeVere, CEO of AskPatty.com, also has taken note of Pinterest’s biggest demographic. Founded in 2006, her firm educates women about the car-buying process and coaches dealers on how to market to them. While she says it’s too early to know exactly how to be successful on Pinterest, DeVere believes that photos of dealers connecting through community events or organizations are more appealing to women than a photo of a ...


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AskPatty.com Automotive Advice for Women Launches All-New Website

Posted by AskPatty - Automotive Advice for Women at Aug 15th, 2012 11:45am

AskPatty.com is pleased to announce the unveiling of the all-new AskPatty.com website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree. Visitors to AskPatty.com's new enhanced website will now be able to easily navigate through their sizeable archive of automotive advice articles, listen to the monthly Automotive Advice for Women radio show, and get ...


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Jody DeVere CEO AskPatty.com Announced as Keynote at ASA's 2012 InfoExpo Conference

Posted by AskPatty - Automotive Advice for Women at Jul 12th, 2012 12:30pm

  Merrimack, NH (July 12, 2012) – ASA Automotive Systems (formerly ASA Tire Systems), the industry leader in providing software systems and services to tire dealers and auto repair centers, has announced that Jody DeVere, CEO AskPatty.com, will be the Keynote Speaker at their 15th annual InfoExpo Conference in Tucson, Arizona in September. Jody DeVere works with car dealerships and aftermarket retail locations to become ...


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Women Weigh in on the Auto Industry

Posted by AskPatty - Automotive Advice for Women at Jul 9th, 2012 12:00pm

  Participating in the Heels & Wheels all-women car industry event provided insights, feedback and networking with women working at automakers and media outlets that no other auto industry events provide. It was a refreshing change of pace listening to this group of leading automotive women exchange ideas, thought leadership and their expertise on the vehicles provided for test drives and the discussions during the ...


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Five Travel Costs to Avoid on Your Next Road Trip

Posted by AskPatty - Automotive Advice for Women at Jul 9th, 2012 11:58am

"For most cars, the recommended gasoline is regular octane," says Jody DeVere, chief executive at AskPatty.com, an automotive advice and education site for women. Premium gas won't help your car perform better or increase your gas mileage, and it can cost you as much as 20 cents per gallon more than regular, according to the Federal Trade Commission. ... Read More!


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Jody DeVere Featured in Ratchet and Wrench

Posted by AskPatty - Automotive Advice for Women at Jul 9th, 2012 11:53am

Repair shops have done little to account for the changing demographics of consumers. Women account for the majority of purchases across the board in the auto industry—maintenance, repair, new cars, used cars, everything, she says. Without paying attention to this trend, DeVere says, shops are creating a void in their business and, ultimately, hurting their bottom lines. ... Read More!


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Video: AutoNews Now: Volt finds spark in CA-Auto News

Posted by AskPatty - Automotive Advice for Women at Jun 26th, 2012 12:13pm

AutoNews Now: Volt finds spark in CA ... Read More!


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DIY Car Care That Can Help Save You Money-Huffingtonpost

Posted by AskPatty - Automotive Advice for Women at Jun 26th, 2012 12:03pm

Do-it-yourself (DIY) car care is catching on as a way to save money on routine service visits to mechanics, and that's a good thing.  ... Read More!


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Is it GMs Facebook ads or the content that failing to connect with women?-momentum

Posted by AskPatty - Automotive Advice for Women at Jun 26th, 2012 12:00pm

 I’ve spoken to Jody Devere in the past, an expert in women and automotive marketing, who shared that until automotive companies fix the dealership experience, they will continue to have a disconnect with women.  ... Read More!


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Flats not Heels for this Test Driver

Posted by AskPatty - Automotive Advice for Women at Jun 26th, 2012 11:52am

When we saw our old friend Jody DeVere at the recent female-focused driving event Heels & Wheels, it reminded us of how much we appreciate her “Spark Plug” nature. ... Read More!


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