Participating in the Heels & Wheels all-women car industry event provided insights, feedback and networking with women working at automakers and media outlets that no other auto industry events provide. It was a refreshing change of pace listening to this group of leading automotive women exchange ideas, thought leadership and their expertise on the vehicles provided for test drives and the discussions during the ...
"For most cars, the recommended gasoline is regular octane," says Jody DeVere, chief executive at AskPatty.com, an automotive advice and education site for women. Premium gas won't help your car perform better or increase your gas mileage, and it can cost you as much as 20 cents per gallon more than regular, according to the Federal Trade Commission. ... Read More!
Repair shops have done little to account for the changing demographics of consumers. Women account for the majority of purchases across the board in the auto industry—maintenance, repair, new cars, used cars, everything, she says. Without paying attention to this trend, DeVere says, shops are creating a void in their business and, ultimately, hurting their bottom lines. ... Read More!
AutoNews Now: Volt finds spark in CA ... Read More!
Do-it-yourself (DIY) car care is catching on as a way to save money on routine service visits to mechanics, and that's a good thing. ... Read More!
I’ve spoken to Jody Devere in the past, an expert in women and automotive marketing, who shared that until automotive companies fix the dealership experience, they will continue to have a disconnect with women. ... Read More!
When we saw our old friend Jody DeVere at the recent female-focused driving event Heels & Wheels, it reminded us of how much we appreciate her “Spark Plug” nature. ... Read More!
AskPatty.com’s Jody Devere has auto advice for mom. ... Read More!
I was delighted to participate in the 2012 Heels & Wheels event which was formed to honor women as a major force in the automotive purchase decision. Heels & Wheels allows automotive women to gather and test drive vehicles in a female-only environment and offer some real-world testing. The aim is to garner input on vehicles as they directly affect women car buyers. I will be writing a series of reviews on each of my many ...
Although GM is pulling their Facebook advertising, CFF dealer Graff Chevrolet in Bay City MI knew how to get it right with women. Their Facebook page fan base grew from 960 to over 3600! ... Read More!