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The #TireGals Asked Patty!

Posted by AskPatty - Automotive Advice for Women at May 16th, 2014 11:11am

AskPatty.com is a website for women to learn more about the automotive industry. A central hub for everything a lady needs to know about her vehicle. The woman behind Ask Patty, Jody DeVere so graciously took the time out of her busy schedule to meet with the tire gals; Colleen, Sarah and Jenn.  It was fun to chat with Jody!  We learned a lot about AskPatty.com and the strides Jody is taking to educate women about the auto ...


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Three quick tips for marketing to women (video) - Car Biz Today

Posted by AskPatty - Automotive Advice for Women at Apr 23rd, 2014 12:48pm

Jody DeVere from AskPatty.com gives quick tips on how you can improve your marketing efforts for women. One of the basics of marketing to women is that marketing (in the traditional sense), is just one step. You can create a fantastic advertisement or marketing promotion, even incorporate compelling features based on feedback and input from women, but if the experience at the dealership is uncomfortable or stressful, you ...


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DeVere: Green Marketing to Women in 2014 - autoremarketing.com

Posted by AskPatty - Automotive Advice for Women at Apr 14th, 2014 8:04am

Green Car Care Tips For the service provider, utilizing green car care tips and practices to help your women customers burn less fuel, produce less emissions, and drive greener will position you as not only an expert technician, but someone who truly cares about the causes she supports.  Here are a few green car tips you can utilize in your checkups and consultations: Getting a tune-up can improve gas mileage by an average ...


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Three Quick Tips for Marketing to Women - NCM Associates

Posted by AskPatty - Automotive Advice for Women at Mar 6th, 2014 1:45am

When women have bad customer service experiences, 80 percent say they will not go back to that store, even if it was just one bad encounter. And 94 percent say they will tell other people about the bad experience. Women expect “Nordstrom-quality” service everywhere they shop, but they rarely find it. ... Read More!


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#Canada The Globe and Mall: What women want when they buy a car

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2014 12:48pm

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...


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Automotive Retailers Reaffirm Their Commitment to Women in December and January by Renewing with the AskPatty Certified Female Friendly Program

Posted by AskPatty - Automotive Advice for Women at Feb 11th, 2014 7:34am

More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a ...


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Automotive Retailers Commit to Women in December and January by Joining the AskPatty Certified Female Friendly Program

Posted by AskPatty - Automotive Advice for Women at Feb 11th, 2014 7:33am

More AskPatty.com Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind A number of automotive retailers across the US and Canada have announced in January that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these ...


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Women Find their Voice at a Credit Union

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2014 11:36am

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," DeVere, said in a release about the credit union partnership. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Great Lakes Credit Union's commitment to ...


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DeVere: Marketing Your Automotive Business to Women in 2014 (Autoremarketing)

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 8:40am

If there's one thing I've learned as CEO of AskPatty.com, it's that marketing to women is a deceptive idea.  Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day.  Well, let me tell you a little secret: marketing to women isn't exactly the riddle of the Sphinx.  In many ...


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DeVere: Marketing Your Automotive Business to Women in 2014

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 1:35am

When looking at your current marketing, ask yourself this very important question:  “What can I do for my potential customers (male and female) right now, that my competition can't (or doesn't)?” Read more: ... Read More!


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