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Three Quick Tips for Marketing to Women - NCM Associates

Posted by AskPatty - Automotive Advice for Women at Mar 6th, 2014 1:45am

When women have bad customer service experiences, 80 percent say they will not go back to that store, even if it was just one bad encounter. And 94 percent say they will tell other people about the bad experience. Women expect “Nordstrom-quality” service everywhere they shop, but they rarely find it. ... Read More!


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#Canada The Globe and Mall: What women want when they buy a car

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2014 12:48pm

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...


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Automotive Retailers Reaffirm Their Commitment to Women in December and January by Renewing with the AskPatty Certified Female Friendly Program

Posted by AskPatty - Automotive Advice for Women at Feb 11th, 2014 7:34am

More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a ...


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Automotive Retailers Commit to Women in December and January by Joining the AskPatty Certified Female Friendly Program

Posted by AskPatty - Automotive Advice for Women at Feb 11th, 2014 7:33am

More AskPatty.com Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind A number of automotive retailers across the US and Canada have announced in January that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these ...


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Women Find their Voice at a Credit Union

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2014 11:36am

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," DeVere, said in a release about the credit union partnership. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Great Lakes Credit Union's commitment to ...


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DeVere: Marketing Your Automotive Business to Women in 2014 (Autoremarketing)

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 8:40am

If there's one thing I've learned as CEO of AskPatty.com, it's that marketing to women is a deceptive idea.  Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day.  Well, let me tell you a little secret: marketing to women isn't exactly the riddle of the Sphinx.  In many ...


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DeVere: Marketing Your Automotive Business to Women in 2014

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 1:35am

When looking at your current marketing, ask yourself this very important question:  “What can I do for my potential customers (male and female) right now, that my competition can't (or doesn't)?” Read more: ... Read More!


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Auto Shows Catering More To Women, Who Buy More New Cars Video

Posted by AskPatty - Automotive Advice for Women at Jan 21st, 2014 1:02pm

Auto Shows Catering More To Women, Who Buy More New Cars Video ... Read More!


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Auto shows do more for women, but lean toward guys

Posted by AskPatty - Automotive Advice for Women at Jan 21st, 2014 10:26am

DETROIT (AP) -- Women now buy nearly half the new cars in the U.S., a sharp increase compared with a generation ago, and the auto industry is trying to demonstrate that it's keeping up with the times when it showcases the latest models to the public. Read entire article here:   ... Read More!


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Great Lakes Credit Union Wins State-Wide Recognition Awards

Posted by AskPatty - Automotive Advice for Women at Nov 7th, 2013 5:50am

  North Chicago, IL – Great Lakes Credit Union (GLCU) has won First Place in the state Dora Maxwell Social Responsibility Award competition in the $500 million - $1 billion asset category and First Place in the Desjardins Youth Financial Education Award competition in the more than $500 million asset category as recently announced by the Illinois Credit Union League. The Dora Maxwell Award recognizes credit unions that ...


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