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Hybrid Shop becomes AskPatty certified (Tire Business)

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:12pm

THOUSAND OAKS, Calif. (July 30, 2014) — The Hybrid Shop L.L.C. (THS), a network of hybrid-electric vehicle service providers, has become an “AskPatty Certified Female Friendly” auto repair facility. THS said it has made a commitment to creating a positive experience for female customers, including launching a female-focused micro-site that provides the tools and resources requested most by women. ... Read More!


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AutoTex Pink to Accompany Ask Patty.com at ITEC 2014

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:11pm

This August 20-22, retail and commercial tire dealers, tire sellers and distributors, automotive service providers, and re-treaders (amongst many others) will be flocking to Orlando for the annual International Tire Exhibition & Conference. Paula Lombard, President of AutoTex Pink will be joining Jody DeVere, CEO of AskPatty.com at booth 310. Additionally, Jody DeVere is an honored guest, speaking to ITEC attendees on ...


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Where are they now? They're Still with Me! Lipsticking

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:09pm

by Yvonne DiVita "There she is! Oh my GOD! It's really her!" I wasn't the only one throwing my arms up with loud cries of excitement as I rushed across the gleaming lobby of the hotel, that fated day back on the ancient history days of that initial launch of the great BlogHer community. Women of all sorts flung themselves across the lobby, roaring like wild waterfalls, cascading into each other, full of sincere passion and ...


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Autos: Drive smart with family-friendly features - Indy Star

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:07pm

Brandy Schaffels AskPatty.com Editor Featured Become a mom or dad and you'll quickly re-prioritize what features you want in your next vehicle. Car seat attachment hooks, roof styling and trunk access suddenly become much more important. ... Read More!


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So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women - AdvertisingAge

Posted by AskPatty - Automotive Advice for Women at Jul 14th, 2014 11:34am

A December 2012 study conducted by Pulse Opinion Research on behalf of the Alliance of Automobile Manufacturers showed that women spend $300 billion a year on new and used vehicles and accessories. For the first time, they also outnumber men in holding driver's licenses: According to a 2012 University of Michigan Transportation Research Institute study by Michael Sivak, females hold 50.4% of driver's licenses, compared with 49.6% by ...


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Fine-tuning the pitch to women - Automotive News

Posted by AskPatty - Automotive Advice for Women at Jul 14th, 2014 11:33am

“Women are the fastest growing consumer group,” said Marc Bland, vice president of diversity and inclusion for IHS Automotive. Automakers “can’t help but make them a focus of marketing efforts,” he said. Many are doing that. Buick, for instance, partnered with the Food Network and displays cars at food and wine festivals that skew female. Last year, Ford forged a partnership with Rent the Runway, a ...


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Three quick tips for marketing to women from Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Jun 5th, 2014 9:13am

Jody DeVere from AskPatty.com gives quick tips on how you can improve your marketing efforts for women. One of the basics of marketing to women is that marketing (in the traditional sense), is just one step. You can create a fantastic advertisement or marketing promotion, even incorporate compelling features based on feedback and input from women, but if the experience at the dealership is uncomfortable or stressful, you ...


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The #TireGals Asked Patty!

Posted by AskPatty - Automotive Advice for Women at May 16th, 2014 11:11am

AskPatty.com is a website for women to learn more about the automotive industry. A central hub for everything a lady needs to know about her vehicle. The woman behind Ask Patty, Jody DeVere so graciously took the time out of her busy schedule to meet with the tire gals; Colleen, Sarah and Jenn.  It was fun to chat with Jody!  We learned a lot about AskPatty.com and the strides Jody is taking to educate women about the auto ...


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Three quick tips for marketing to women (video) - Car Biz Today

Posted by AskPatty - Automotive Advice for Women at Apr 23rd, 2014 12:48pm

Jody DeVere from AskPatty.com gives quick tips on how you can improve your marketing efforts for women. One of the basics of marketing to women is that marketing (in the traditional sense), is just one step. You can create a fantastic advertisement or marketing promotion, even incorporate compelling features based on feedback and input from women, but if the experience at the dealership is uncomfortable or stressful, you ...


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DeVere: Green Marketing to Women in 2014 - autoremarketing.com

Posted by AskPatty - Automotive Advice for Women at Apr 14th, 2014 8:04am

Green Car Care Tips For the service provider, utilizing green car care tips and practices to help your women customers burn less fuel, produce less emissions, and drive greener will position you as not only an expert technician, but someone who truly cares about the causes she supports.  Here are a few green car tips you can utilize in your checkups and consultations: Getting a tune-up can improve gas mileage by an average ...


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