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AskPatty.com to Enhance Car-Buying Experience for Women

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 10:43pm

CarsMagazine.com Launches AskPatty.com to Enhance Car-Buying Experience for Women Go here for full article.


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Deborah Renshaw Podcast Interview

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 10:36pm

Sarasota, FL (PRWEB) May 24, 2006 -- CarsMagazine.com has announced that Deborah Renshaw, 30-year old professional NASCAR driver from Bowling Green Kentucky and the first woman to lead a lap in a NASCAR sanctioned series, will head up the automotive advisory panel of industry-expert women for their new woman’s portal, ‘Ask Patty’. The ‘Ask Patty’ website (http://.askpatty.typepad.com) launches May 23, ...


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Carnival of Career Intensity - Post Five - June 24

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 10:29pm

Posted by Dave Lorenzo   Ok.  This is not an exact science.  I want you to check out this blog because it is well done and, in my mind, it is what blogging is all about – providing necessary information to people who can use it. Post Five this week is from ASK PATTY – Automotive advice for women.  The post is titled Womens Car Care Council. Guys:  Many of us grew up ...


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Ford is Driving Women... to the Race Track

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 10:24pm

At least 40% of NASCAR fans are women. Ford, sensing an opportunity, is determined to back female racers from different series until one of them wins the NASCAR Nextel Cup. "It is Ford's intent that when the first woman wins a NASCAR Nextel Cup race and drives into Victory Lane, she'll be driving a Ford," said Dan Davis, director, Ford Racing Technology. Clorox and ST Motorsports joined Ford to develop the ...


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Women drivers prove they can wreck & roll

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 10:19pm

By JOHN GOODALL Tribune Chronicle BAZETTA — Sheila Griffeth has heard it all and more about female drivers having the edge in demolition derby because they crash into everything. That’s OK, she said. She gives it back to the guys in a good-natured fashion that is equally politically incorrect —and unprintable. Griffeth, 35, has been driving in the events for eight years. ...


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J.D Power Report: Customer Satisfaction With the Overall Experience at the Auto Dealership Greatly Impacts Revenue

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 10:08pm

    2006 Lexus LS430     Lexus Ranks Highest in Customer Satisfaction With Dealer Service WESTLAKE VILLAGE, Calif., July 20 -- Customer satisfaction with the overall experience within the dealership can considerably impact a dealer's revenue gain per customer, according to the J.D. Power and Associates 2006 ...


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Students to Explore Auto Careers in New Car Dealerships

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:42pm

NADA Sponsors Automotive Career Month in October  MCLEAN, Va., Aug. 8 /PRNewswire/ -- Students across the U.S. will learn about the wide variety of career opportunities available in automobile dealerships during Automotive Career Month in October -- an initiative sponsored by the National Automobile Dealers Association (NADA). Young people participating in Automotive Career Month will receive ...


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#2. Blogher Conference 2006 – Case Studies.

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:38pm

Blogs are good for business. The following case studies begin to touch on how it's done. Case Study 1: During the case studies discussion, I raised my hand and whined about not getting enough traffic. Jody DeVere, founder of the car servicing for women blogAsk Patty, grabbed the mike and admitted that she is icing her arms nightly because of the computer duty required to get her blog on the radar. Her recommendations: add ...


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Marketing to Women - It's In!

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:25pm

Marketing to women is a popular (read:hot) topic these days. These days being a relative term. It's been a hot topic for more than two years, with little let up in the attention it gets. Women are finally being recognized as the CEOs of not only the office supply cabinet (in many, many cases) but the President, Coach, Chief Operating Officer, and more of the household. We buy or influence the purchase of almost ALL goods and ...


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Brand Storming Blogs on Ask Patty

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:21pm

Here's an example of how to use a blog to pitch a business. AskPatty bills herself as a website for women to learn about car buying, selling, maintenance, repair, car care and car safety. It's a well-designed site with a great consumer demographic. When hearing about the Long Tail, we don't always think about niches, but a nice that caters to a very specific audience with a very specific purpose is bound to create ...


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