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CRAIN 100 - Featuring: Jody DeVere CEO | AskPatty.com Inc.

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Jody DeVere CEO | AskPatty.com Inc. | Thousand Oaks, Calif. Women control a majority of the decisions when it comes to vehicle-related purchases, according to a number of surveys, yet they often can feel powerless and intimidated when walking into a car dealership or auto repair shop. AskPatty.com Inc. and its founder, Jody DeVere, have provided an answer to this glaring disconnect — empowering women with ...


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Remarkable Results Radio - Jody DeVere – Biases In The Automotive Industry Toward Women

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

FTR 009: Jody DeVere – Biases In The Automotive Industry Toward Women 09/03/2018 Listen Here Jody DeVere, CEO of Ask Patty.com works with automotive retail locations to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. Jody DeVere is an internationally recognized speaker, trainer, often quoted industry pundit and spokesperson for the automotive ...


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Meineke - Industry Spotlight: Q&A With Jody DeVere of AskPatty

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

Industry Spotlight: Q&A With Jody DeVere of AskPatty Published Fri June 24, 2016   This week, Meineke chats with Jody DeVere, an internationally recognized speaker, trainer, and spokesperson for the automotive industry on the women’s market.  As the CEO of AskPatty.com,  she wears many hats- marketing to women expert, automotive journalist, car care expert and safety spokesperson- but her main goal is to ...


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CBT News - Why Aren’t There More Women General Managers?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

CBT Autmotive Network Why Aren’t There More Women General Managers? By Jody DeVere - December 19, 2019 After a decade of progress of women gradually emerging as an important and recognized segment of contemporary automotive business, it is frustrating to read statistics stating that only 8% of women occupy key positions in our national automotive dealerships. The same study also reports that women still work in ...


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AutoInc - R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees?

Posted by AskPatty - Automotive Advice for Women at Feb 21st, 2020 12:00pm

R-E-S-P-E-C-T How can you make your shop more attractive to women consumers and attract and retain female employees? Simple. July 12, 2018, Jody DeVere For many shops, hiring women is about putting forward an atmosphere of friendliness and trustworthiness, particularly to women customers, who, as we all know, account for 85 percent of all purchase decisions. It turns out that hiring women involves more than just appearances. ...


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CBT Automotive Network: Attract, Hire and Retain Women Employees by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00pm

January 30, 2018 “The Women in the Workplace 2017,” a study conducted by LeanIn.Org and McKinsey states, ”Women and men see the state of women—and the success of gender-diversity efforts—differently. Men are more likely to think the workplace is equitable; women see a workplace that is less fair and offers less support. Men think their companies are doing a pretty good job supporting diversity; ...


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AutoInc Magazine - She’s Always in Motion! Using video in your social media marketing to women January 8, 2020 by Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

2019 was a year of explosive growth of video on social media – visual content is king, and if your visual content isn’t moving, it should be. Views of branded video content have increased by 258% on Facebook and by 99% on YouTube. As we know, women are very active on social media, making up the majority of Facebook and Instagram users, and women use other platforms like Twitter and YouTube differently from men – men ...


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Automotive News - Fixed Ops Journal: Underrepresentation of women contributes to dealerships' tech shortage

Posted by AskPatty - Automotive Advice for Women at Feb 20th, 2020 12:00am

12/15/19  by Rick Popely About half the customers who take their vehicles to franchised dealerships for service are women, but their odds of being greeted by a female service adviser are only 1 in 5. The chances that a female technician will work on their car or truck are far slimmer — a little better than 1 in 100. Most dealers are scrambling just to find men to work as techs, let alone women. But they may be missing ...


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Valvoline Instant Oil Change Franchisee to hit $100k Donation with Sales of Pink Wiper Blades

Posted by AskPatty - Automotive Advice for Women at Sep 24th, 2018 8:00am

October Sales of Pink Wipers to benefit the National Breast Cancer Foundation Henley Enterprises, Inc., the largest franchisee of Valvoline Instant Oil ChangeSM is once again raising funds and increasing awareness for National Breast Cancer Foundation, Inc.® (NBCF). Throughout the month of October a portion of the sales of pink wipers will be donated to NBCF. The wipers are available at over 175 participating Valvoline Instant ...


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AskPatty.com Partners with Aunt Flow to Benefit PERIOD.

Posted by AskPatty - Automotive Advice for Women at Aug 6th, 2018 8:00am

AskPatty.com Partners with Aunt Flow to Benefit PERIOD. AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on car purchases, preventative maintenance and repairs, and other automotive related topics, is pleased to announce they are entering a partnership with Aunt Flow to help automotive businesses across North America create public restroom environments that meet the needs of their women customers. As a part of this partnership, ...


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