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Growing The 85 Percent Niche -- Women and Women of Color

Posted by AskPatty - Automotive Advice for Women at Mar 18th, 2008 3:32pm

"What," you may ask, "is the 85% Niche?" And, "What does it have to do with the automotive market?" Well, the answer to that is twofold: The 85% Niche stands for the power that women represent as consumers in the automotive industry. Yes, women influence the purchase decision of up to 85% of all new car and truck sales in this country and buy over 44% of all new vehicles! That's ...


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Vote for America's Favorite Mom

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 10:12pm

Before I got my license, my mom drove me everywhere. I had band practice, choir, FHA, Beta Club, and church activities. She never complained about playing chauffeur. In fact, I think she enjoyed the time we would spend on the way talking about, well, everything. And when I was old enough, she helped teach me to drive. She let me drive to church. Mom didn’t get (too) mad when I hit the side of the garage with her ...


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Goodyear's Diversity Program

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:31pm

During the Speedweeks, Goodyear introduced its new Racing and Diversity program in conjunction with NASCAR. “Goodyear is proud to offer deserving high school students a unique opportunity to experience first-hand the wide variety of career opportunities available through the sport of NASCAR,” said Kris Kienzl, NASCAR Marketing Manager at Goodyear. “Thanks to our longstanding, uninterrupted ...


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Marketing to Women Article Hits the Nail on the Head: Auto Dealers Just Don't Get It

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:30pm

We’ve all been there, us gals. We walk into a dealership and start looking around at the cars or trucks and we get approached by the salesperson. Let the pandering begin! I remember when I first started taking my Acura RSX in for service. My husband was with me and they spoke directly to him. Because why would I won that car? It has a manual transmission after all. I stopped taking my husband with me. I also ...


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Cars and Curses

Posted by AskPatty - Automotive Advice for Women at Mar 17th, 2008 3:29pm

My BFF recently purchased a beautiful new 2008 Honda Pilot. She made her purchase with a lot of thought, carefully researching more than a dozen cars in her price range and segment. This was the car she ultimately fell in love with, and brought home to show off to her friends amid much Ooohing and Aaahing, as we all admired its fancy new features and that wonderful new-car smell - and wonderfully absent of any stains or ...


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Toyota A-Bat and GMC Denali XT: Concept Twins Separated at Birth

Posted by AskPatty - Automotive Advice for Women at Mar 12th, 2008 9:39pm

Auto show season always reveals an abundance of concept cars meant to provide insight into technologies or designs the manufacturers intend to put into production somewhere down the road. These cars are sometimes fanciful creations that seem so far-fetched it appears they might never see the light of day. Usually, however, underneath the science-fiction trim, exists real technology waiting to be developed for practical ...


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Volvo Recalls 82,000 cars

Posted by AskPatty - Automotive Advice for Women at Mar 11th, 2008 9:41pm

Volvo, a part of the Ford Motor Company, recalled 82,000 cars worldwide due to a fuel pump electronic module problem. These modules, which monitor the fuel pump, could corrode from water or salt due to rain and (trying to melt) snow. The problem could occur in the S40 and V50 models from 2004-2006. Volvo representatives stated that the recall was only for corrosive markets where there’s a lot of rain or salt ...


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Go to a NASCAR race, meet your soulmate

Posted by AskPatty - Automotive Advice for Women at Mar 11th, 2008 9:40pm

Is NASCAR the new singles meeting place? Having worked in NASCAR for many years as a beat reporter, I am apt to say no -- it’s more like a playground for singles to hook-up, girls to trade booty for hot passes to get into the garage, and a place for unhappily married men to have a reprieve from life at home in the arms of equally shady chicks. However, my opinion aside, if you’re looking for love at ...


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Discussing Ford's Blueprint for Sustainability

Posted by AskPatty - Automotive Advice for Women at Mar 10th, 2008 9:39pm

Ford used the Detroit Auto Show to debut its plan for energy security by releasing information about its new EcoBoost engine technology, which begins with a direct-gasoline-injected, turbocharged V-6 engine to reduce weight and increase fuel efficiency. I was extremely fortunate to be invited to represent AskPatty at a dinner with Ford Executive Chairman Bill Ford and other select journalists to discuss Ford's ...


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Theriault ready to claim place in racing world

Posted by AskPatty - Automotive Advice for Women at Mar 10th, 2008 9:36pm

Michelle Theriault grew up with her and her father, David, watching family friends race Quarter Midgets at local race tracks in Connecticut. When Michelle was five, she saw a race car for sale and asked to sit in it. The moment she hoped in, the race car driver from within emerged. She turned to her Dad and said, "I want this." Theriault competed in Quarter Midge, and earned 200 wins. She is the five ...


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