The automotive gender balance tipped in 2012, the first year during which at least 51 percent of American drivers were female. This is according to a recent Frost & Sullivan study that shows women are dominating the automotive marketplace, becoming a more influential consumer segment than men. Women control the automotive marketplace. According to Ketchum research on marketing to women, ladies control $3.3 trillion in ...
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Americans love to drive their animal friends with them about town and on family road trips. Now that dogs fit in purses, pigs act like dogs, and even cats are learning to love the leash, there’s no reason to leave the family favorite at home. In fact, a survey of AutoTrader.com visitors who have a dog reveals 75 percent take them in the car once per month or more, and 53 percent take their dog in the car at least once a ...
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What minivan-driving mom hasn't wished she could speed away from the schoolyard leaving behind tire tracks and the smoke of burned rubber? A new commercial from Famous Footwear takes it even further, showing the minivan mom and her kids racing around her suburban neighborhood, doing donuts in cul-de-sacs and weaving between the roadside recycling bins. The commercial stars Hollywood stunt woman Shauna Duggins, best known ...
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Asking if women are better than men at buying cars is sure to spark as much debate as asking which sex is the better driver. The answer might boil down to who more enjoys negotiating. The differences are relevant to marketers as more women are appearing on the road as well as in dealerships. Brandy Schaffels, editor of female-focused auto site AskPatty.com, said, "2012 was the first year during which at least 51 percent of drivers ...
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The polar plunge that has chilled much of the nation does more than bring out ice scrapers and antifreeze. It can trigger vehicles’ tire pressure monitoring systems overnight, sending nervous drivers to dealers and service centers. If you live in an area where you encounter snow during the winter months, your TPMS light has probably already signaled a change in tire pressure, but you may not be expecting it if you live in ...
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You might be surprised to discover that an item commonly found on an infant’s changing table is helping General Motors’ engineers simulate snow year round, ensuring heating systems in cars like the 2015 Chevrolet Cruze can quickly and efficiently warm its interior. Packed snow can prevent air from entering the inlet panel at the bottom of the windshield, obstructing the flow of air into the heating system and ...
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What do the people who have the most experience with New Year’s resolutions resolve to do in 2015? According to this collection of centenarians –- people who have lived 100 years or more –- drink, save, love, and be healthy are high on their lists. “One-hundred-year-olds have made and either kept or broken more resolutions than anyone on the planet,” said Jamison Gosselin, vice president of marketing, ...
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We Hope Your Holidays Will Be Filled With Joy And Laughter Through The New Year.
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In this Holiday Gift Guide, we're sharing 8 great gift ideas for both your kids and your fur-kids. We’ve gathered up a collection of great ideas for the younger drivers in your family--no matter their age, we've got something here to please all your car-loving kids! Or, if you’re at a loss for what to pick up for that pet lover in your life, or looking for something to make your own pets' holiday a little brighter, ...
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Valvoline Instant Oil Change locations around Southern California are collecting unwrapped toys for Stevie Wonder’s 19th Annual "House Full of Toys" community toy drive. The toy drive culminates on Saturday, December 20th with Stevie Wonder’s "House Full of Toys" benefit concert at The Forum. All toys collected during the drive will be presented to Stevie Wonder’s "We Are You Foundation," spreading the ...
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