Most of us are looking to save a few bucks these days and when it comes to your car, cheaper isn't always better. http://www.kold.com/Global/story.asp?S=12294997
"The auto industry today is in trouble, and automakers are struggling so hard," says Jody DeVere, president and CEO of Ask Patty, a site staffed by women car experts who advise other women on car purchases and service.http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100521/women-auto-industry-100521/20100521?s_name=Autos
Women buy 52% of all new cars and influence more than 85% of car sales. So why aren't the car dealerships paying attention? http://www.forbes.com/2010/05/18/women-auto-industry-influence-forbes-woman-leadership-car-dealers.html
But car dealerships do a terrible job communicating with women. Seventy-four percent of women say they feel misunderstood by car marketers.http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100521/women-auto-industry-100521/20100521?s_name=Autos
In January, I wrote a guest post for AskPatty.com, the premier website of automotive advice for women. (Shameless plug: if you're a woman and need car advice, familiarize yourself with this excellent website!) http://becarchic.blogspot.com/2010/05/10-tips-to-maximize-resale-value-of.html
AskPatty.com is a female-friendly Web site and service that helps businesses understand the needs of their female clientele. Gipson's Tire has recently begun training its crew using AskPatty.com methods to try to better serve women who come into either the Millbrook or Prattville locations for help with tires or with one of their other services. According to Hootie Gipson, one of the tire shop's co-managers, most of the ...
About five years ago, Jody DeVere started AskPatty, her blog – a simple little blog. And within six months, she was featured in the New York Times. http;//www.contenttocommerce.com