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Jody DeVere Featured in Collision and Repair ABRN Magazine on Tips to attract, retain female customers during NACE 2010 in Vegas

Posted by AskPatty - Automotive Advice for Women at Oct 13th, 2010 9:01pm

Women in the U.S. have steadily been increasing their purchasing power for decades. Collision and automotive repair shops, however, are typically run and mostly staffed by men, and designed for customers that have, historically, also largely been men. ... Read More!


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A visit with AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Oct 13th, 2010 5:03pm

Women who express an interest in cars – as drivers and consumers – are often belittled or patronized in public spaces. Thus many women who participate on interactive automotive websites do so as observers rather than contributors. As one of the respondents to my study remarked, “a lot of females don’t speak out as much nor do they post as much because there’s always a fear of being made fun of.” ...


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How to Organize Your Car Trunk

Posted by AskPatty - Automotive Advice for Women at Sep 30th, 2010 7:35pm

Next, it's time to get rid of all that "junk in your trunk." Many people unwittingly carry the weight of an extra person in the back of their vehicle, so be brutal: Remove everything you don't use frequently or need in an emergency. Items such as car cleaners or foldable chairs, for example, should be stored elsewhere. Seasonal items, like traction aids for the mud or snow, should be stored in the car only when the season demands ...


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Finding and Hiring Talented Women

Posted by AskPatty - Automotive Advice for Women at Sep 27th, 2010 4:55pm

It goes without saying that the place where business is conducted must be inviting to both the women and men who come thru our doors AND “it must also reflect the marketplace in which we do business.”   Having said that, many of us do not know how or where to find the women we need to hire. ... Read More!


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AskPatty and Jody DeVere Featured Spotlight Article in Canadian Print Publication - Heart Business Journal

Posted by AskPatty - Automotive Advice for Women at Sep 13th, 2010 5:33pm

Many women love cars, love the excitement of GETTING a new car, love the new car smell, love driving that car off the lot. But what many women HATE is everything that has to be done to get to that point, which is where Jody DeVere comes in. Jody is the CEO of AskPatty.com, a Web site and blog geared toward helping women with everything automotive. ... Read More!


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No Longer In The Passenger Seat: Women's Influence In Automotive

Posted by AskPatty - Automotive Advice for Women at Sep 3rd, 2010 4:13pm

When did the focus on women consumers really begin in earnest for the automotive industry and why? Jody Devere: Between 2000 and 2002, two women wrote best-selling books about marketing to women that had tremendous influence on women consumers and even some early adopter brands: Marketing to Women by Marti Barletta and Eveolution: The Eight Truths of Marketing to Women by Faith Popcorn. By the mid 2000s, the blogosphere, and social ...


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Women-Focused Advertising -- Where is It? At Dealer Communications

Posted by AskPatty - Automotive Advice for Women at Aug 25th, 2010 7:04pm

As dealers and manufactures think about advertising and marketing, do they consider that women are the target?  I honestly don’t think so.  Every commercial for a dealership seems to be shouting about a sale or event.  This does not catch a woman’s attention -- I can assure you of that.  Digital ads show pictures of cars with lease or APR points.  This too, does not work for women.  ...


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CoynePR Features Jody DeVere in Thought Leadership Article: NO LONGER IN THE PASSENGER SEAT: WOMEN'S INFLUENCE IN AUTOMOTIVE

Posted by AskPatty - Automotive Advice for Women at Aug 24th, 2010 4:29pm

No Longer in the Passenger Seat: Women’s Influence in Automotive by Joe Gargiulo, Vice President and Geoffrey Phelps, Vice President At Coyne PR, we’ve had the privilege of working with some of the leading brands in the automotive industry and helping them attain their goals and objectives, including marketing effectively to women. For the last five years, we’ve also had the honor of working with one of the ...


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Top Shop Winner Gatto's Tire Now AskPatty.com Certified

Posted by AskPatty - Automotive Advice for Women at Aug 17th, 2010 6:37pm

Florida's Gatto's Tires & Auto Service, with seven locations in Brevard County, has had a long history in this part of Florida as a place where customers could expect honesty, good service, a friendly staff and a pleasant environment. As CEO of Gatto’s Tires, Pam Gatto knows that her women customers can be just as savvy as their male counterparts, and she has been proving this concept for many years. That’s one ...


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Keep Your Teen Safe Behind the Wheel

Posted by AskPatty - Automotive Advice for Women at Aug 13th, 2010 7:42pm

In preparation for the school year, parents of teen drivers can help keep their kids safe by teaching them behind-the-wheel essentials, including driving basics, proper car maintenance, what to do in emergencies and how driving under the influence can affect motor vehicle operating skills. Consider the information below before handing the keys over to your newly licensed driver. ... Read More!


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