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Women are Watching the Social Web

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2011 12:48am

At AskPatty.com, we are committed to educating the auto industry that women are not a diversity or niche market, and to teaching how to build relationships with women, including using social media sites like Facebook and Twitter. ... Read More!


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Victoria Transmission - Repair shop goes female-friendly, green - Victoria Times Colonist

Posted by AskPatty - Automotive Advice for Women at Feb 14th, 2011 7:45pm

With women playing an increasing role in household earnings and deciding how a family's money is spent, a Victoria automotive company is changing its service model to reflect the trend. ... Read More!


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Jody DeVere to head up automotive panel during M2W conference April 2011 Chicago

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2011 9:27pm

Jody DeVere to head up automotive panel featuring representatives of Passchal, AutoTexPink, and Waukegan Tire during the 2011 M2W conference April 2011 Chicago.   ... Read More!


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VIDEO: Toyota's Jim Lentz at NADA

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2011 9:23pm

Youtube Video of Jim Lentz' industry address from NADA Convention February 5, 2011 in San Francisco. ... Read More!  


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AutoSuccess Podcast Featuring Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Feb 8th, 2011 9:43pm

AskPatty's Jody DeVere guest stars on the AutoSuccess podcasts, speaking on how to manage the non-verbal messages your dealership sends to women. ... Read More!


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Toyota's Jim Lentz at NADA and the Importance of Women

Posted by AskPatty - Automotive Advice for Women at Feb 8th, 2011 9:27pm

Jim Lentz, President and COO of Toyota Motor Sales USA delivered a keynote speech where he called for auto dealers to take the radical stance of actually listening to women, and quotes our own Jody DeVere. ... Read More!


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What Women Want

Posted by AskPatty - Automotive Advice for Women at Feb 8th, 2011 9:22pm

How to take the next step, and get those ladies into your shop? Jody DeVere, who makes her living telling automotive companies how to appeal to female consumers as CEO of AskPatty.com, offers some suggestions. ... Read More!


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What We Learned From VW's Super Bowl Success

Posted by AskPatty - Automotive Advice for Women at Feb 8th, 2011 9:17pm

While Volkswagen was one of several automakers stepping back into the Super Bowl ad game, it was the only one that created a campaign that resonated with a key consumer demographic: Moms. ... Read More!


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After Hours Auto Service -- Wichita Eagle - High school sweethearts' car repair business a labor of love

Posted by AskPatty - Automotive Advice for Women at Feb 3rd, 2011 10:07pm

It's a business story that's also a love story — about cars and girls and boys. Mark and Summer Guerrero are lifelong Wichitans who met when they were 16. ... Read More!


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Mikes Auto Service and Repair - The Republican - West Side garage aids women customers

Posted by AskPatty - Automotive Advice for Women at Feb 3rd, 2011 10:00pm

Staff members at Mike's Auto Service & Repair, located at 173 River St., have completed a training and certification process aimed at addressing the needs of women consumers. ... Read More!


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