Move over Coach. You are so last year Burberry. I'm getting my next handbag from Waukegan Tire. Whaaa? Yes, you read that right and no, you don't need to run and get your glasses. ... Read More!
At AskPatty.com, we are committed to educating the auto industry that women are not a diversity or niche market, and to teaching how to build relationships with women, including using social media sites like Facebook and Twitter. ... Read More!
With women playing an increasing role in household earnings and deciding how a family's money is spent, a Victoria automotive company is changing its service model to reflect the trend. ... Read More!
Jody DeVere to head up automotive panel featuring representatives of Passchal, AutoTexPink, and Waukegan Tire during the 2011 M2W conference April 2011 Chicago. ... Read More!
Youtube Video of Jim Lentz' industry address from NADA Convention February 5, 2011 in San Francisco. ... Read More!
AskPatty's Jody DeVere guest stars on the AutoSuccess podcasts, speaking on how to manage the non-verbal messages your dealership sends to women. ... Read More!
Jim Lentz, President and COO of Toyota Motor Sales USA delivered a keynote speech where he called for auto dealers to take the radical stance of actually listening to women, and quotes our own Jody DeVere. ... Read More!
How to take the next step, and get those ladies into your shop? Jody DeVere, who makes her living telling automotive companies how to appeal to female consumers as CEO of AskPatty.com, offers some suggestions. ... Read More!
While Volkswagen was one of several automakers stepping back into the Super Bowl ad game, it was the only one that created a campaign that resonated with a key consumer demographic: Moms. ... Read More!
It's a business story that's also a love story — about cars and girls and boys. Mark and Summer Guerrero are lifelong Wichitans who met when they were 16. ... Read More!