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Three quick tips for marketing to women (video) - Car Biz Today

Posted by AskPatty - Automotive Advice for Women at Apr 23rd, 2014 12:48pm

Jody DeVere from AskPatty.com gives quick tips on how you can improve your marketing efforts for women. One of the basics of marketing to women is that marketing (in the traditional sense), is just one step. You can create a fantastic advertisement or marketing promotion, even incorporate compelling features based on feedback and input from women, but if the experience at the dealership is uncomfortable or stressful, you ...


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AskPatty.com CEO Jody DeVere to Join NCM OnDemand as Thought Leader, Expands Certified Female Friendly Training

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 9:33am

Thousand Oaks, CA -- Jody DeVere, entrepreneur, spokesperson, and CEO of AskPatty.com Inc., a website, blog, and online resource that serves as a safe haven for women to get advice on automotive issues, is pleased to announce that she will be joining retail automotive management training and consulting company, NCM® Associates, to make the AskPatty Certified Female Friendly training more accessible to a large segment of automotive ...


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More AskPatty.com Certified Companies Join Program, Commit to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:19am

A number of automotive retailers across the US and Canada have announced in March that they have joined the growing ranks of companies who promise to address the needs of women consumers, as part of the expansive network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female ...


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More AskPatty.com Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

Posted by AskPatty - Automotive Advice for Women at Apr 15th, 2014 1:17am

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that ...


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DeVere: Green Marketing to Women in 2014 - autoremarketing.com

Posted by AskPatty - Automotive Advice for Women at Apr 14th, 2014 8:04am

Green Car Care Tips For the service provider, utilizing green car care tips and practices to help your women customers burn less fuel, produce less emissions, and drive greener will position you as not only an expert technician, but someone who truly cares about the causes she supports.  Here are a few green car tips you can utilize in your checkups and consultations: Getting a tune-up can improve gas mileage by an average ...


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Subaru's Barkley Family Shows How Well Cute Dogs And Practical Cars Go Together

Posted by AskPatty - Automotive Advice for Women at Apr 1st, 2014 1:00am

Have you met Subaru’s spokesdogs, the Barkleys? The furry foursome have been appearing in a series of clever advertisements showcasing Subaru vehicles -- and why not use a family of adorable retrievers to promote their products? Subaru believes there’s a natural connection between pet parents and people who drive Subaru vehicles. According to the auto manufacturer, almost half of Subaru owners have a dog, and 7 out of 10 ...


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Three Quick Tips for Marketing to Women - NCM Associates

Posted by AskPatty - Automotive Advice for Women at Mar 6th, 2014 1:45am

When women have bad customer service experiences, 80 percent say they will not go back to that store, even if it was just one bad encounter. And 94 percent say they will tell other people about the bad experience. Women expect “Nordstrom-quality” service everywhere they shop, but they rarely find it. ... Read More!


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#Canada The Globe and Mall: What women want when they buy a car

Posted by AskPatty - Automotive Advice for Women at Feb 18th, 2014 12:48pm

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women. “If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the ...


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Women Find their Voice at a Credit Union

Posted by AskPatty - Automotive Advice for Women at Feb 10th, 2014 11:36am

"Women influence 85% of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," DeVere, said in a release about the credit union partnership. "AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Great Lakes Credit Union's commitment to ...


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DeVere: Marketing Your Automotive Business to Women in 2014 (Autoremarketing)

Posted by AskPatty - Automotive Advice for Women at Jan 29th, 2014 8:40am

If there's one thing I've learned as CEO of AskPatty.com, it's that marketing to women is a deceptive idea.  Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day.  Well, let me tell you a little secret: marketing to women isn't exactly the riddle of the Sphinx.  In many ...


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