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Where are they now? They're Still with Me! Lipsticking

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:09pm

by Yvonne DiVita "There she is! Oh my GOD! It's really her!" I wasn't the only one throwing my arms up with loud cries of excitement as I rushed across the gleaming lobby of the hotel, that fated day back on the ancient history days of that initial launch of the great BlogHer community. Women of all sorts flung themselves across the lobby, roaring like wild waterfalls, cascading into each other, full of sincere passion and ...


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Autos: Drive smart with family-friendly features - Indy Star

Posted by AskPatty - Automotive Advice for Women at Aug 4th, 2014 3:07pm

Brandy Schaffels AskPatty.com Editor Featured Become a mom or dad and you'll quickly re-prioritize what features you want in your next vehicle. Car seat attachment hooks, roof styling and trunk access suddenly become much more important. ... Read More!


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So Long Soccer Mom? Carmakers Shift Marketing Aimed at Women - AdvertisingAge

Posted by AskPatty - Automotive Advice for Women at Jul 14th, 2014 11:34am

A December 2012 study conducted by Pulse Opinion Research on behalf of the Alliance of Automobile Manufacturers showed that women spend $300 billion a year on new and used vehicles and accessories. For the first time, they also outnumber men in holding driver's licenses: According to a 2012 University of Michigan Transportation Research Institute study by Michael Sivak, females hold 50.4% of driver's licenses, compared with 49.6% by ...


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Fine-tuning the pitch to women - Automotive News

Posted by AskPatty - Automotive Advice for Women at Jul 14th, 2014 11:33am

“Women are the fastest growing consumer group,” said Marc Bland, vice president of diversity and inclusion for IHS Automotive. Automakers “can’t help but make them a focus of marketing efforts,” he said. Many are doing that. Buick, for instance, partnered with the Food Network and displays cars at food and wine festivals that skew female. Last year, Ford forged a partnership with Rent the Runway, a ...


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Cooper Tire Asks: When Was the Last Time You Looked at Your Tires?

Posted by AskPatty - Automotive Advice for Women at Jun 27th, 2014 11:26am

When was the last time you took a look at your tires? Sometimes it seems that tires are one of the least noticed items on a car, but they are also one of the most important. Those round rubber shoes at each corner of your car help to keep your car safely on the road. In fact, tires are the only part of your vehicle connecting you to the road, so it's super important you know that they are at an adequate tread depth to safely stop your ...


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Cooper Tire Asks Is it Time To Change Your Tires

Posted by AskPatty - Automotive Advice for Women at Jun 27th, 2014 11:23am

When was the last time you took a look at your tires? Sometimes it seems that tires are one of the least noticed items on a car, but they are also one of the most important. Those round rubber shoes at each corner of your car help to keep your car safely on the road. In fact, tires are the only part of your vehicle connecting you to the road, so it's super important you know that they are at an adequate tread depth to safely stop ...


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Three quick tips for marketing to women from Jody DeVere

Posted by AskPatty - Automotive Advice for Women at Jun 5th, 2014 9:13am

Jody DeVere from AskPatty.com gives quick tips on how you can improve your marketing efforts for women. One of the basics of marketing to women is that marketing (in the traditional sense), is just one step. You can create a fantastic advertisement or marketing promotion, even incorporate compelling features based on feedback and input from women, but if the experience at the dealership is uncomfortable or stressful, you ...


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AskPatty Welcomes ASE Blue Seal Shops to its Certified Female Friendly Location Search

Posted by AskPatty - Automotive Advice for Women at Jun 4th, 2014 1:00am

AskPatty.com, Inc., a company that aims to provide a web resource for women to get reliable car advice and find female friendly automotive professionals, has today announced the addition of the nearly 1,500 automotive repair shops who have attained the ASE Blue Seal recognition to their listing page. These shops will now show in addition to the already numerous network of AskPatty.com Certified Female Friendly locations ...


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Ask Patty Joins with MechanicAdvisor to Share Content and Broaden Reach

Posted by AskPatty - Automotive Advice for Women at Jun 2nd, 2014 1:00am

AskPatty.com, Inc., a company that aims to provide a web resource for women to get reliable car advice and find female friendly automotive professionals, has joined forces with like-minded company MechanicAdvisor.com to broaden their already significant reach and bring the Ask Patty Certified Female Friendly message to even more automotive shoppers.   This partnership includes joint branding on businesses that are both AskPatty ...


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The #TireGals Asked Patty!

Posted by AskPatty - Automotive Advice for Women at May 16th, 2014 11:11am

AskPatty.com is a website for women to learn more about the automotive industry. A central hub for everything a lady needs to know about her vehicle. The woman behind Ask Patty, Jody DeVere so graciously took the time out of her busy schedule to meet with the tire gals; Colleen, Sarah and Jenn.  It was fun to chat with Jody!  We learned a lot about AskPatty.com and the strides Jody is taking to educate women about the auto ...


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