AAPEX 2014 Jody DeVere to Make Celebrity Apperance at AutoTexPink Booth ... Read More!
Wall Street Journal: Car Sellers Refine Pitch to WomenAmong Millennials, 53% of Car Buyers Are FemaleByA.J. BaimeAug. 20, 2014 6:5 ... Read More!
If your station is female focused and female friendly, here's something you can package up and take to your local car dealer. The Wall Street Journal reports that more and more women are making the final decision to purchase a new automobile. ... Read More!
ITEC Update: Want to wow women? Listen to them — AskPatty.com founder ... Read More!
Brandy Schaffels Featured Story on CitiBank Women & Co -- When to Pull Over: A Cheat Sheet for On-the-Go Car Trouble ... Read More!
Featured Article in DealerMarketing Magazine Marketing to Women in the Dealer World: She Loves Her Mobile Device ... Read More!
Auto Dealer Live is brought to you by David Villa and David Cribbs each week to bring you the most current news and information in the automotive industry. ... Read More!
If there’s one thing I’ve learned as CEO of AskPatty.com, it’s that marketing to women is a deceptive idea. Some people make it seem like a moving target, dependent on meticulously following the trends of social media, constantly making an effort to ensure your messaging is in line with the spirit of the day. Well, let me tell you a little secret: Marketing to women isn’t exactly the riddle of the Sphinx. ...
THOUSAND OAKS, Calif. (July 30, 2014) — The Hybrid Shop L.L.C. (THS), a network of hybrid-electric vehicle service providers, has become an “AskPatty Certified Female Friendly” auto repair facility. THS said it has made a commitment to creating a positive experience for female customers, including launching a female-focused micro-site that provides the tools and resources requested most by women. ... Read More!
This August 20-22, retail and commercial tire dealers, tire sellers and distributors, automotive service providers, and re-treaders (amongst many others) will be flocking to Orlando for the annual International Tire Exhibition & Conference. Paula Lombard, President of AutoTex Pink will be joining Jody DeVere, CEO of AskPatty.com at booth 310. Additionally, Jody DeVere is an honored guest, speaking to ITEC attendees on ...