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Students to Explore Auto Careers in New Car Dealerships

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:42pm

NADA Sponsors Automotive Career Month in October  MCLEAN, Va., Aug. 8 /PRNewswire/ -- Students across the U.S. will learn about the wide variety of career opportunities available in automobile dealerships during Automotive Career Month in October -- an initiative sponsored by the National Automobile Dealers Association (NADA). Young people participating in Automotive Career Month will receive ...


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#2. Blogher Conference 2006 – Case Studies.

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:38pm

Blogs are good for business. The following case studies begin to touch on how it's done. Case Study 1: During the case studies discussion, I raised my hand and whined about not getting enough traffic. Jody DeVere, founder of the car servicing for women blogAsk Patty, grabbed the mike and admitted that she is icing her arms nightly because of the computer duty required to get her blog on the radar. Her recommendations: add ...


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Marketing to Women - It's In!

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:25pm

Marketing to women is a popular (read:hot) topic these days. These days being a relative term. It's been a hot topic for more than two years, with little let up in the attention it gets. Women are finally being recognized as the CEOs of not only the office supply cabinet (in many, many cases) but the President, Coach, Chief Operating Officer, and more of the household. We buy or influence the purchase of almost ALL goods and ...


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Brand Storming Blogs on Ask Patty

Posted by AskPatty - Automotive Advice for Women at Aug 23rd, 2006 9:21pm

Here's an example of how to use a blog to pitch a business. AskPatty bills herself as a website for women to learn about car buying, selling, maintenance, repair, car care and car safety. It's a well-designed site with a great consumer demographic. When hearing about the Long Tail, we don't always think about niches, but a nice that caters to a very specific audience with a very specific purpose is bound to create ...


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Blogger Stories: Jody DeVere -- By Toby Bloomberg Diva Marketing Blog

Posted by AskPatty - Automotive Advice for Women at Aug 14th, 2006 9:24pm

Blogger Stories: Jody DeVere Jody DeVere is involved in one of the fastest growing success stories in the blogophere. In fact some times she feels like a virtual rock star. However, for Jody the true success of her venture was not in the hundreds of thousands of visitors to her blog Ask Patty. Nor was it the many interviews in major publications. Social media gave Jody the ability and opportunity to mother her son. ...


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Women, Cars and Money - by John Bell Vice President Ogilvy Public Relations

Posted by AskPatty - Automotive Advice for Women at Aug 10th, 2006 5:03pm

July 15, 2006 Digital Influence Mapping Project Okay, not a song title nor cro-magnon wishlist, this is about designing information and services around what is relevant to women. Professional marketers have histroically dissed women in categories where it was common knowledge that men led the decision-making, key influencer, man-holding-the-money-sack so-to-speak. Shopping for and buying cars, for instance. ...


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AskPatty.com Answers Readers' Car Questions

Posted by AskPatty - Automotive Advice for Women at Aug 9th, 2006 10:25pm

As women start to exercise their considerable power in the car-buying and maintenance arena, more women-oriented auto Web sites are popping up to serve them. Here's a new one we like: AskPatty.com. Billed as "a safe place for women to get advice on car purchases, maintenance and other automotive related topics," users can -- literally -- ask Patty questions through an interactive blog. Responses typically come the ...


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CarsMagazine.com Launches AskPatty.com

Posted by AskPatty - Automotive Advice for Women at Aug 9th, 2006 10:18pm

NEW YORK (June 9, 2006) -- To improve the car-buying experience for women, CarsMagazine.com announced Thursday the launch of AskPatty.com, an online community for women to receive expert automotive advice. According to officials, car dealerships can subscribe to the AskPatty.com online service by becoming a "female friendly certified dealer" after completing the AskPatty.com dealer certification program. Executives ...


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Smart Woman Online: Ask Patty!

Posted by AskPatty - Automotive Advice for Women at Aug 9th, 2006 10:16pm

Today's Smart Woman Online comes with cheerleaders -- all the women out there who get treated like pests when they go to a car dealership to buy a car - if you're one, stop by and give her a Yeehaw! When we ladies decide to go out to our local car dealership to buy a car...we're most often ignored as if invisible. If we bring a man (just to get noticed!) but try to dominate the sale (because it's our car, after ...


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Ask Patty Partnership with Rocket City Appears on Yahoo! Finance

Posted by AskPatty - Automotive Advice for Women at Nov 30th, 1999 7:00pm

  RocketCity (RCAU) Forms Strategic Partnership with AskPatty.com. RocketCity Will Add Image Branding to Online Listings of AskPatty.com Female Friendly Certified Dealerships. ORLANDO, Fla.--(BUSINESS WIRE)--Rocket City Automotive Group, Inc. (Pink Sheets:RCAU - News) is pleased to announce that it has finalized a strategic partnership with AskPatty.com, the premier automotive advice website for women. ...


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