According to officials, car dealerships can subscribe to the AskPatty.com online service by becoming a "female friendly certified dealer" after completing the AskPatty.com dealer certification program. Executives added that female consumers will benefit from the information and expert advice on AskPatty.com.
"AskPatty.com fills a real need for women and car dealerships to work on improving the car-buying experience of a new or used vehicle," said Jody Devere, president of AskPatty.com. "CarMax recently surveyed more than 9,800 women about what was lacking most in their car-buying experience and the results revealed that buying a car continues to remain a hassle for women. AskPatty.com provides women with the advice and information needed in order to feel empowered and confident when negotiating the purchase of a new or used vehicle."
According to officials, dealers will be able to link their Web sites to AskPatty.com, which will provide a new source of qualified female consumers who consider AskPatty.com a trusted brand. Through AskPatty.com, women who visit the site will be able to receive car-buying assistance and locate "female friendly" dealerships.