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Campfire Media's Case Study on Second Life: Pontiac's Motorati Island & AskPatty

Published Dec 14th 2007, 5:15am by Jody DeVere in Featured Articles

Pontiac’s Motorati in Second Life- Case Study

Pontiac has engaged consumers in a series of innovative experiences, including Pontiac’s Motorati Island, built around a “Power to the People” strategy.

We’ve been extremely sensitive to the Second Life culture. Our insight was there was little “second-generation” experiences in Second Life — ongoing entertainment experience provided by brands.

We created car culture in Second Life with virtual Pontiac cars and car-related entertainment businesses, pursuing a “Fusion” strategy with Pontiac supporting Second Life’s rapid development.

There are three elements to Motorati: 1) Six islands with free land given to 30 specially chosen auto entrepreneurs 2) sales of a virtual Solstice GXP sports car which consumers modify 3) multiple events to draw audience to Second life and Motorati Island.

Come Visit Ask Patty in Second Life


Ask Patty holds her weekly CAFFEINE & CARS event every Wednesday at 5pm (Pacific Time) in Second Life Join us each week! We will be talking about cars and motor sports and other Ask Patty SL events! Come get free coffee, a BEEP BEEP car purse, and an Ask Patty Pontiac RC car!

Visit our certified female friendly car dealership Wonderland Carden on Motorati Island, right next door to AskPatty Automotive Advice for Women and have a cup of hot tea and a warm cookie while posing atop mushroom. Shop while enjoying the sights and sounds of a magical garden for a new virtual car!

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