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Borcherding Buick Pontiac GMC Partners with Ask Patty to Market to Women Consumers

Published Jun 18th 2007, 2:41pm by Jody DeVere in Pressroom Press Releases

Cincinnati, OH (PRWEB) June 18, 2007 -- Borcherding Buick Pontiac GMC, family owned and operated since 1970, will embrace the Ask Patty concept. Borcherding Buick Pontiac GMC owes this distinction to their high level of customer service and outstanding reputation of total customer satisfaction. Borcherding Buick Pontiac GMC's partnership with Ask Patty represents an increased commitment to the female car buyer to provide a safe and comfortable buying experience.

After having built a reputation in the Tri State Area for over 35 years as Cincinnati's premiere Pontiac, Buick, GMC, Explorer Van and Certified Used Car Center, even more promise lies ahead for Borcherding's full service dealership. A lot of other dealerships say the words; Borcherding's customers tell us the reason that influenced their decision to purchase was we are "Easy to do Business With."

In a recent survey of Borcherding's customers, the dealership learned that the number one reason for doing business with Borcherding was the fact they were trustworthy and their reputation for service was top-notch. In other words Borcherding lives up to their promises. This has been an evolution in a constantly changing, dynamic business environment. This has taken years to earn and they understand it only takes seconds to lose.

Borcherding Buick Pontiac GMC is conveniently located in the Kings Auto Mall off Interstate 71. They recently renovated their entire dealership and made a commitment to continuous improvements. The new redesign includes a customer café, daily newspapers and complimentary refreshments, internet connection, private work areas and a massage chairs.

For those customers who have different service requirements, Borcherding offers their courtesy shuttle and loaner vehicles. They have an on-site collision center with Enterprise replacement cars as well.

"Borcherding is so pleased to be associated with the Ask Patty quality Internet resource for women automobile buyers," stated Kim Borcherding, Dealer Operator Borcherding Buick Pontiac GMC. Kim Borcherding is also one of the newest members of Ask Patty's Automotive Expert Advisory Panel and helps answer consumer's questions about everything automotive.

The decision to partner with Ask Patty reflects the kind of forward thinking needed to deliver consistent outstanding results in customer satisfaction and sales growth to this important consumer segment.

Visit Borcherding Buick Pontiac GMC at or give them a call at 888-591-5988 or e-mail e-mail protected from spam bots.

Women represent over half of all vehicles sold annually in the United States with revenues topping $80 billion every year. Until Ask Patty, there hasn't really been a website exclusively devoted to their needs and concerns.

Ask Patty Female Friendly dealers represent many brands, including Chrysler, Jeep, HUMMER, GMC, Cadillac, Pontiac, Buick, Ford, Lincoln, Mercury, Mitsubishi, Toyota, Honda, Mazda, Saab, Acura, Nissan, Kia, Hyundai, Mercedes Benz, BMW and many others.

About, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership. is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

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