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Bianchi Honda Becomes Erie PA's First Certified Female Friendly(R) Dealer

Published Nov 17th 2009, 2:31am by Jody DeVere in Press Releases Pressroom

Bianchi Honda Joins with to Provide New Services Designed with the Woman Consumer in Mind

11.16.2009 - Bianchi Honda is pleased to announce they have completed Certified Female Friendly(R) training and is now Erie, PA's first Certified Female Friendly(R) Dealer. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Denise Benim, Corporate Secretary, Bianchi Honda.

An Certified Female Friendly(R) Dealers create an inviting and comfortable environment where women feel welcome. They guarantee that the experience of purchasing and maintaining a vehicle will be a pleasant one. AskPatty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Bianchi Honda Certified Female Friendly(R) site at:

Along with the certification, Bianchi Honda has enhanced its website to cater more to women, thereby reinforcing their commitment to the Certified Female Friendly(R) Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Bianchi Honda website. Bianchi Honda's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Bianchi Honda
Bianchi Honda is a family-owned business that has been serving Erie, PA and the surrounding tri-state area for over 41 years.

Staff members at Bianchi Honda take great pride in delivering customers a pleasant and personalized buying experience, which is reflected in their winning Honda's prestigious President's Award 11 times. Bianchi Honda has been voted "Erie's Choice" for new car dealerships and auto service centers in 2009, in a readers' poll conducted by the Times Publishing Company.

As the only auto agency to receive the Better Business Bureau's Torch Award for Marketplace Ethics, Bianchi Honda concentrates on their dedication to always do the right thing for their customers, while presenting products and services at fair values. Over the years, this policy has not only strengthened their reputation for fairness, but it has established a strong public confidence that has driven their sales to record levels. As a result, Bianchi Honda is now the largest selling new vehicle dealership, of any make, in their market and the largest volume Honda dealer in western Pennsylvania. Bianchi Honda believes that when you do the right thing - good things happen!

Already with a customer-oriented sales and service approach, Bianchi Honda is looking forward to a partnership with to improve their friendly environment for women customers.

Visit Bianchi Honda at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendly(R) Retailer?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly(R):

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