A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of AskPatty.com Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations, and are entering a new year with the program.
In conjunction with AskPatty.com, each company is provided with a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on AskPatty.com, or by going directly to their site.
December 2013 and January 2014's AskPatty.com Certified Female Friendly Renewals include the following companies (with links to each of their micro-sites on AskPatty.com)
Ridgeway Sunoco of Rochester, NY
Capital Kia of Austin, TX
My Car Guy of Shorewood, MN
J & S Firestone of Owosso, MI
Hi-Tech Car Care of Phoenix, AZ
Wayne's Garage of Philadelphia, PA
Waukegan Tire, with locations in Grayslake, Park City, and Waukegan, IL
Lloyd's Tire Service of Santa Cruz, CA
Lex Brodie Tire Company, with locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, HI
After Hours Auto Repair of Wichita, KS
Import Auto Maintenance of Nashville, TN
Great Lakes Credit Union, with 12 Locations in Illinois and Wisconsin
Broad Street Auto & Tire of Richmond, VA
To become AskPatty.com Certified Female Friendly®, each of these companies' personnel completed an extensive training program on how to best serve women. These employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Every Certified Female Friendly company will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.
"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of AskPatty.com, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. These companies' commitment to women shows that management is serious about earning their business."