AskPatty Certified Female Friendly Logo

Automotive Retailers Reaffirm Their Commitment to Women in December and January by Renewing with the AskPatty Certified Female Friendly Program

Published Feb 11th 2014, 7:34am by Jody DeVere in Press Releases Pressroom

More Certified Companies Reaffirm their Commitment to Offer Services Designed with Women in Mind

A number of automotive retailers across the US and Canada have announced in January that they have renewed their commitment to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America. Team members at each of these locations have completed a training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations, and are entering a new year with the program.

In conjunction with, each company is provided with a female-focused micro-site that provides the tools and resources most requested by women. The micro-site gives women the ability to schedule service appointments, access coupons and discounts, and learn more about car care online from the comfort of their home or office. The micro-site is easily accessed by searching on, or by going directly to their site.

December 2013 and January 2014's Certified Female Friendly Renewals include the following companies (with links to each of their micro-sites on

Ridgeway Sunoco of Rochester, NY

Capital Kia of Austin, TX

My Car Guy of Shorewood, MN

J & S Firestone of Owosso, MI

Hi-Tech Car Care of Phoenix, AZ

Wayne's Garage of Philadelphia, PA

Waukegan Tire, with locations in Grayslake, Park City, and Waukegan, IL

Lloyd's Tire Service of Santa Cruz, CA

Lex Brodie Tire Company, with locations in Honolulu, Waipahu, Kalihi, Kaneohe, & Pearlridge, HI

After Hours Auto Repair of Wichita, KS

Import Auto Maintenance of Nashville, TN

Great Lakes Credit Union, with 12 Locations in Illinois and Wisconsin

Broad Street Auto & Tire of Richmond, VA

To become Certified Female Friendly®, each of these companies' personnel completed an extensive training program on how to best serve women. These employees will participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Every Certified Female Friendly company will also benefit from a unique marketing support program designed to reach out and build lasting relationships with women customers.

"Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer," says Jody DeVere, CEO of, Inc." AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. These companies' commitment to women shows that management is serious about earning their business."


About, Inc.

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

Go here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

comments powered by Disqus

Need Car Advice?

Ask The Experts!

Looking for a New or Used Car?

Search for our Certified Female Friendly® Car Buying Marketplace locations

Help Our Charities