Automotive Digest Features Ask Patty

Male Dominated Auto Biz vs Female Customers

Situation:
• Women represent half of all new car buyers, wield increasing economic clout
• Now command respect from automakers, car dealers, service departments
• Vehicle's safety is top priority for women
• Performance, styling have higher priority for men
• Some male wrench turners condescend to, sometimes exploit female customers

Significant Points:
• Experts say plenty of room for improvement in treatment of women in male dominated auto business
• Services, Web sites, magazines sprouting to help women get more respect
• Women spend more time on Internet researching cars
• Prefer to avoid high-pressure, confrontational experience at dealership until armed w/ information
• AskPatty.com is Web site about cars, geared toward women

Click Here for Full Digest and Source Article:

Sourced From: Philadelphia Inquirer, November 3, 2006

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auto, biz, customers, dominated, female, male, vs

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