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Automotive Digest Features Ask Patty

Published Nov 22nd 2006, 12:58am by Jody DeVere in Pressroom Articles

Male Dominated Auto Biz vs Female Customers

• Women represent half of all new car buyers, wield increasing economic clout
Now command respect from automakers, car dealers, service departments
Vehicle's safety is top priority for women
Performance, styling have higher priority for men
Some male wrench turners condescend to, sometimes exploit female customers

Significant Points:

Experts say plenty of room for improvement in treatment of women in male dominated auto business
Services, Web sites, magazines sprouting to help women get more respect
Women spend more time on Internet researching cars
Prefer to avoid high-pressure, confrontational experience at dealership until armed w/ information is Web site about cars, geared toward women

Click Here for Full Digest and Source Article:

Sourced From: Philadelphia Inquirer, November 3, 2006

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