Automotive Digest Features Ask Patty
Published Nov 22nd 2006, 12:58am by Jody DeVere in Pressroom Articles
Male Dominated Auto Biz vs Female Customers
Situation:
• Women represent half of all new car buyers, wield increasing economic clout
•
Now command respect from automakers, car dealers, service departments
•
Vehicle's safety is top priority for women
•
Performance, styling have higher priority for men
•
Some male wrench turners condescend to, sometimes exploit female customers
Significant Points:
•
Experts say plenty of room for improvement in treatment of women in male dominated auto business
•
Services, Web sites, magazines sprouting to help women get more respect
•
Women spend more time on Internet researching cars
•
Prefer to avoid high-pressure, confrontational experience at dealership until armed w/ information
•
AskPatty.com is Web site about cars, geared toward women
Click Here for Full Digest and Source Article:
Sourced From: Philadelphia Inquirer, November 3, 2006
Tags
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