New Services Designed with the Women Car Owner in Mind
Raleigh, NC (PRWEB) July 9, 2009 -- Autohaus Imports, Inc. is pleased to announce they have completed AskPatty.com's Certified Female Friendly training and is now Raleigh's first Certified Female Friendly Service Center. To achieve certified status, their personnel completed over 8 hours of online training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the Ask Patty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service center is better prepared to meet and exceed the expectations of our female clients" stated Doug Rogers, Owner/Operator, Autohaus Imports Inc.
An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Along with the certification, Autohaus Import Service has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers.
The new website can easily be found and accessed utilizing the Ask Patty Certified Female Friendly web icon on the existing Autohaus Import Service website. Autohaus Import Service's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience. Visit the site: http://www.autohausimportservice.com.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The Ask Patty web sites are the first designed specifically for women and provide the tools and resources most requested by women.
About Autohaus Import Service
Autohaus Imports, Inc. specializes in the repair and maintenance of European and Japanese vehicles, and is located at 6814 Davis Circle in Raleigh, NC. Doug Rogers the owner/operator has over 30 years of automotive experience, and his wife Donna, who helps with the administrative aspects of the business has over 25 years in the auto industry. When he opened Autohaus over 7 years ago, Doug knew he wanted to be able to offer high quality services to Raleigh clients looking for a dealership alternative. "We have one of the nicest independent shops in the Triangle area.
Our professional, factory trained staff, state of the art diagnostic equipment, comfortable waiting area and dedication to our clients' needs set us apart. We're always training to be better at what we do, so becoming an Ask Patty Certified Female Friendly Service Center was a great way to improve our skills and better serve our female clients' needs."
Autohaus offers amenities such as several payment options, and service loaners to clients who have emergency situations or need repairs that may take longer than average. Autohaus also features a business center with wifi access for busy professionals who need to stay connected. Doug says, "At Autohaus, we understand that making decisions concerning car care can be daunting. We work with our clients to establish trust and build a relationship that will help guide them through every step of the process."
About AskPatty.com, Inc.
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Tire Review Magazine, Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTv.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.
What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendly:
Read the complete press release at PRWeb: http://www.prweb.com/releases/2009/07/prweb2579674.htm