New Services Designed with Women Car Owners in Mind
Van Nuys, CA (PRWEB) June 18, 2009 -- AutoAid & Rescue is pleased to announce they have completed AskPatty.com's Certified Female Friendly training and is now Van Nuys, CA's first Certified Female Friendly Service and Repair center. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the Ask Patty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service center is better prepared to meet and exceed the expectations of our female customers," stated Jack Bulko, Owner, AutoAid & Rescue.
An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Along with the certification, AutoAid & Rescue is enhancing its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers.
The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing AutoAid & Rescue website. AutoAid & Rescue's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience. Visit the site: http://www.autoaidrescue.com.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The Ask Patty web sites are the first designed specifically for women and provide the tools and resources most requested by women.
About AutoAid & Rescue
Established 30 years ago in the heart of the San Fernando Valley, near Victory and Van Nuys Boulevards and adjacent to the Van Nuys Civic Center, located at 14256 Erwin Street. Recognized by L.A. Magazine as "Best Mechanics in Town" in 1989 and long time member of the AAA Approved Auto Repair community of distinguished sops. AutoAid & Rescue is family operated and proudly owned by the father and son team of Jack and David Bulko. David was born the year Jack started the family business in 1979. After many years of coaching and sponsoring David and his brothers in the Sherman Oaks are AYSO soccer and Little League teams, David went on to graduate from UC Santa Barbara and join the family business in December of 2007. A welcomed move by Dad.
Visit the site at: http://femalefriendlydealer.askpatty.com/?d=AutoAid_and_Rescue
About AskPatty.com, Inc.
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S. AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTv.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.
What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendly: http://www.askpatty.com/getcertified/