We love our cars, right ladies? Well the auto manufacturers are picking up on this more and more. NewsNet5.com reported on the automakers "Female focus" in Detroit.
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On Your Side consumer specialist Angie Lau went to Detroit to grill
auto executives about what they're doing for women. Automakers are
sitting up and paying attention. Lau tracked down Chrysler's vice
president of marketing, George Murphy.
"Demographics; 50 percent
of women make 85 percent of the decisions. In my case, 100 percent,"
Murphy said. In fact, Lau said, women in focus groups have inspired
some of the simplest innovations.
"There's one neat aspect of
this minivan which is what do you do with a wet umbrella. Well, we've
provided this tray here. Sounds crazy, but one woman said to us, 'What
the heck am I supposed to do with a wet umbrella?' This is one thing
told to us by them, and now I think it's really going to be a wow
factor," Murphy said.
Ford's director of design, Patrick Shiavone, said his team pays
attention to a woman's keen sense of style when it comes to design. He
said the Ford Fusion's interior is like an lbd -- little black dress.
"The
little touches of chrome is almost like wearing the right jewelry with
the little black dress," Shiavone said. He admitted that's not the only
thing that will get women behind the wheel.
"People want to be
safe. And women especially want to feel safe, so you want to have the
best safety, airbags, side airbag, rollover protection, new hardware
that brings these new vehicles as safe as they are today," Shiavone
said.
General manager Jill Lajdziak at Saturn said she is in
tune with delivering what women want. The winning car of the year,
Saturn Aura, was engineered with fuel economy and safety in mind.
"It
doesn't stop there. Like me, especially female, that's the foundation.
But what do we want from there? We want what we want every day. We want
to look great," Lajdziak said.
She said looking great also means a little flash.
"You
start to put on some jewelry, your earrings, your necklace. How do we
do that? It starts with the lamp, the proud display of the brand bar
and logo," Lajdziak said.
When it comes to many vehicles and designs it's clear that it's women doing the driving.
Women's Favorites:
1. Mitsubishi Spyder Eclipse
2. Saturn l-300
3. Toyota Rav 4
4. Mitsubishi Eclipse
5. Land Rover Freelander
The information is based on nationwide female vehicle registrations for 2006. Check out the original story on NewsNet5.com.