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Aurora Collision Center Becomes the First Certified Female Friendly(R) Collision Center in Aurora, Colorado

Published Jan 15th 2010, 4:00am by Jody DeVere in Press Releases Pressroom

Aurora Collision Center Joins with to Provide New Services Designed with the Women Consumer in Mind

01.14.2010 - Aurora Collision Center is pleased to announce they have completed Certified Female Friendly(R) training and is now the first Certified Female Friendly(R) collision and repair center in Aurora, Colorado. To achieve certified status, their personnel completed online training on how to better meet the expectations of the woman consumer.

"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service center is better prepared to meet and exceed the expectations of our female customers," stated Phil Oyer, Owner, Aurora Collision Center.

An Ask Certified Female Friendly(R) collision repair center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.

Visit the Aurora Collision Center Certified Female Friendly(R) site at:

Along with the certification, Aurora Collision Center has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Certified Female Friendly(R) program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly(R) web icon on the existing Aurora Collision Center website. Aurora Collision Center's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.

"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over- taken by their competitors."

The new Certified Female Friendly(R) virtual interactive training design and functionality are another industry first from, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

About Aurora Collision Center
Aurora Collision Center has been at the same location since 1997 and a member in good standing with the BBB. As a smaller shop, the five outstanding employees know how to provide a superior experience, with personal service and the highest quality of repairs. A customer who receives exceptional service will refer friends and family.

Aurora Collision Center works with most insurance companies. When repairs to a vehicle involve an insurance company, the car owner is the customer, and not the insurance company. Aurora Collision Center will help to negotiate the claim with the insurance company. By law, in Colorado, consumers have a choice on where to take their vehicle for repairs. Aurora Collision Centers works for the customer to assure complete satisfaction. A lifetime warranty on workmanship for as long as you own the car. Rental car pick up at the shop or drop off at the rental company is also provided.

Alex our painter is an expert at matching colors and Tom has been doing auto body repair for over thirty years. Your car will be washed and detailed after the repairs. If high quality repairs and great personal service is what you are looking for, contact Aurora Collision Center.

Visit the Aurora Collision Center website at:

About, Inc
The, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles and services at our network of Certified Female Friendly(R) retailers across the U.S. is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the, Member of the California board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group. is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and Certified Female Friendly(R) Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Certified Female Friendly(R) program was designed specifically for automotive retailers, tire dealers and service centers to attract, sell, retain and increase loyalty with women.

What Is An Certified Female Friendly(R) Retailer?
An Certified Female Friendly(R) retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified retailers are held to a high level of customer satisfaction for women consumers.

Go here to learn how to become Certified Female Friendly(R):


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