AskPatty Certified Female Friendly Logo Partners with Chrome Systems to Deliver Comprehensive Vehicle Research, Pricing, and Configuration Information to their Certified Dealers

Published Jan 30th 2007, 8:48pm by Jody DeVere in Pressroom Press Releases

Sarastoa, FL (PRWEB) January 30, 2007 -- Chrome Systems Inc., an industry leader in collecting, enhancing and distributing best-in-class automotive data, today announced that, Inc. will use Chrome's applications to arm their certified automotive sales and service organizations with accurate and up-to-date vehicle research, pricing, and configuration information.

Ask Patty's partnership with Chrome will make the entire Ask Patty experience better for women by providing tools that will help make the purchasing decision easier. By adding a car configurator to, it will give women the opportunity to do in-depth research prior to visiting a dealership. Women will now have the ability to do side-by-side vehicle comparisons, retrieve fuel economy information, and safety features on any vehicle.

On the Ask Patty site (, women can get advice on car purchases, maintenance, and other automotive related topics. Ask Patty is the most useful web site for women car buyers and with the new Chrome features, Ask Patty will provide women with even more tools to assist them in the shopping and buying process.

The Ask Patty Certified Dealer Program strives to help women find an automotive dealer in their area who they can work with and trust. An Ask Patty Female Friendly certified dealer is a dealer who creates a safe and comfortable environment where women feel welcome, and a dealer who makes the experience of purchasing and maintaining a vehicle a pleasant one. Ask Patty has already certified over 50 dealers, snapping from the East to West coasts.

"Our partnership with Chrome Systems just broadens the reach Ask Patty can have for consumer women," stated Peter Martin, CEO, Inc. "We wanted to make Ask Patty as comprehensive as possible as far as car buying, and the Chrome Systems tools were the best on the market.", Inc. President Jody DeVere adds. "Ask Patty can now represent the epitome of web sites for women seeking automotive information and advice. Chrome Systems will help us deliver even more valuable information to our women consumers."

"We are excited to be working with," said Peter Batten, General Manager for Chrome Systems. " is providing an indispensable and much needed service for women looking to purchase or maintain a vehicle. All of us at Chrome are proud to be a part of their team and look forward to a long relationship."

About, Inc. (
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to Women can ask questions through the Ask Patty site or blog ( All questions are answered by the Ask Patty advisory panel of automotive expert women, which is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership. is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

About Chrome (
Chrome, which is celebrating its 20th anniversary this year, provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company.

Join Ask Patty at their press conference held at the National Automobile Dealer's Association conference in Las Vegas on February 5th, 2007.
Ask Patty Press Conference Information:
Monday, February 5, 2007
Room N233, Las Vegas Convention Center

Breanne Boyle
eMarketing Manager
PH: 949.916.7133
email: breanne @

See full release on Chrome's site.

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