AskPatty.com, Inc. partners with AutoNetTV to provide a better customer experience for women at automotive service centers.
Thousand Oaks, CA (PRWEB) August 18, 2009 -- AskPatty.com, Inc. announced today that they will be partnering with AutoNetTV who produces, manages and delivers reliable programming content to participating service center locations around the world, via its website, and through other distribution companies and outlets.
AutoNetTV has partnered with some of the most well-respected and established media companies (such as CBS - as part of the CBS Outernet division) and automotive organizations in the world.
Robert Cannon, Chairman of AutoNetTV, says, "We are delighted to be working with AskPatty. Jody DeVere is truly one of the great marketers in this industry. We think the AutoNetTV products will benefit AskPatty's followers and professional clients as well."
The AskPatty.com Certified Female Friendly training helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process. Women car owners can locate a Certified Female Friendly location by zip code at www.askpatty.com.
"AutoNetTV helps automotive service center owners change their approach to communicating more effectively with women by utilizing educational video, blogs and other social content to empower women with automotive education. Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President of AskPatty.com.
"AutoNetTV's mission closely parallels AskPatty's: Empowering consumers to make good automotive choices and helping service center owners and their staff to provide a better customer experience," said Lance Boldt, Co-Founder of AutoNetTV. "A record of consistently delivering value to both constituencies is why AskPatty.com is the #1 automotive advice site for women and AskPatty's Certified Female Friendly program is highly sought after by automotive service providers."
AutoNetTV is the pioneer of automotive television programming for customers in the waiting areas of service centers. 6,000 service centers throughout North America receive this custom programming to educate customers on their factory scheduled and preventative maintenance needs, and to improve their waiting experience. AutoNetTV combines fast-paced entertainment pieces from CBS with independent editorial content to increase customer satisfaction and preventative maintenance services. The monthly program is approximately an hour and a half long and provides multiple options for major service brands to integrate their branded messages within the existing AutoNetTV programming content. AutoNetTV also provides the Pro Channel, dedicated to the owners and team members of service centers. This program provides business and marketing insights, technical training, and other industry-specific messages devoted to the professionals working in the automotive aftermarket. The Pro Channel is also used by major brands as a corporate communication platform. The AutoNetTV Web Tools brings powerful, search optimized consumer education videos to the websites of automotive service centers.
The Ask Patty.com, Inc. website and blog is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly locations across the U.S and Canada.
Ask Patty Certified Female Friendly Program:
Properly armed with the right tools and training automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The AskPatty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and keep loyal women consumers.
AskPatty.com Certified Female Friendly Promise:
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and makes the experience of purchasing and maintaining her vehicle a pleasant one. AskPatty.com trained and Certified Female Friendly locations are held to a high level of customer satisfaction for women consumers.
Find out how to become Ask Patty.com Certified Female Friendly here:
Read the complete press release at http://www.prweb.com/releases/2009/08/prweb2751854.htm