AskPatty Certified Female Friendly Logo Offers Free Car Advice to Women Car Buyers - Four New Women Experts Join Advisory Panel

Published Aug 18th 2008, 2:14pm by Jody DeVere in Pressroom Press Releases
Four New Leading Automotive Women Join Panel of Experts with Georgia Brown Director of Education- National Independent Automobile Dealers Association (NIADA)


Thousand Oaks, CA (PRWEB) August 18, 2008 --, Inc., announced today that four top automotive industry women will join the automotive advisory panel of industry-expert women. The Ask Patty website at, provides a safe place for women to get free advice on car purchases, maintenance and other automotive related topics online.

Women looking for tips on car buying, selling, maintenance and repair or other related topics can submit questions to expert women via email on the website and blog. Questions are answered within 24 hours.

We are very excited to be adding these expert automotive women to our Advisory Panel. Introducing the newest Expert Advisory Panel Members:

Georgia Brown
Director of Education- National Independent Automobile Dealers Association (NIADA)

Georgia Brown is the National Independent Automobile Dealers Association's Director of Education, and is responsible for developing, promoting and coordinating education and training opportunities for individuals associated with the independent motor vehicle industry and its consumers. This includes dealer training such as the Certified Master Dealer® Program that is accomplished through a partnership with Northwood University, convention education that offers at least 15 hours of training during the NIADA Annual National Convention and consumer education that can be easily accessed via the NIADA Foundation website:

Georgia took this position at NIADA two years ago, bringing with her 27 years of education and workforce training experience as an instructor, administrator, nonprofit agency board member, grant writer, and consultant. She has two children and one grandson, and she and her husband make their home in Coppell, Texas.

Visit her online at

Amanda Wetherill Holmes
Parts and Service Director and Vice President of Operations- Devon Hill BMW

Amanda grew up in the automobile industry starting as a receptionist when she was in high school for her parents BMW dealership. During summer breaks Amanda would work in the various departments learning the business. After graduating from Widener University, Amanda assumed the position of General Manager at Main Line BMW Motorcycles; before accepting her current roll as Parts and Service Director at Devon Hill BMW. Amanda graduated from the National Automobile Dealers Association Dealer Academy in November 2007.

Amanda understands the importance of women feeling comfortable and confident during their car buying experience. That is why putting Ask Patty in the dealership was so important. The dealership is family owned and operated. Our goal is to make every customer a fan of the famous blue horse.

Visit her online at

Cheri Fleming
Owner of Valencia Acura in Valencia, California

Cheri Fleming, known as one of the hardest working, most affable and effervescent young women in the Santa Clarita Valley, was born and raised in Parma Heights, Ohio. After graduating from Ohio University, she moved to Southern California.

After owning and managing several car dealerships in the late '80s and early '90s, Cheri and Don Fleming purchased Valencia Acura in 1997. At that time, this Valencia Acura dealership ranked "dead last" among national Acura dealers, both in sales and customer satisfaction. With no place to go but up, Cheri and Don began turning the dealership around.

Today, customer satisfaction is a way of life at Valencia Acura. CSI scores are well-above the national average for the dealership. What's more, over 75% of Valencia Acura's business is repeat and referral. Fleming's small, personal touches show a determined focus on the overall customer experience. Valencia Acura prides itself on the level of customer service it provides.

In her short tenure as a dealer, Fleming has won many accolades from Acura and CSI awards from 2001-2005, including: Acura's Precision Team (2002-2004), Honda's Council of Excellence (2004-2005), "Best New Car Dealership in Santa Clarita" (2003-2005), "Most Community Minded Owners in Santa Clarita" (2003-2005) and Santa Clarita Valley Chamber of Commerce "Business of the Year" in the medium-sized category (2001).

Fleming's passion for community involvement and commitment to excellence at her dealership earned her AIADA's 2006 Dealer of the Year Award, presented by Newsweek. Fleming was presented with the award by Patrick Hagerty, Publisher of Newsweek, at AIADA's Dealer of the Year Awards Ceremony at the J.W. Mariott Hotel in Washington, D.C.

"Being a car dealer affords me the opportunity to be involved in so many wonderful causes, and to truly make a difference in our community."

Currently, Cheri is the Vice President At-Large and a Director for the Henry Mayo Newhall Memorial Health Foundation, Governor-Elect for the Soroptimist International Camino Real Region, member and Past-President of the Soroptimist International of Santa Clarita Valley, Vice President of Special Events and a Director for the Child and Family Center Foundation, a Director for The Roar Foundation Advisory Board, Chair-Elect and a Director for the American Cancer Society Unit Council and Los Angeles Regional Unit Council, Vice President of the Sheila R. Veloz Breast Imaging Center Advisory Board, Co-Chair of the Boys & Girls Club Auction (2004-2006), and Chair of the Arthritis Foundation Walk.

Cheri's donations in excess of $2.5 million have contributed positively towards various community organizations, including: United Way, American Red Cross, American Heart Association, The Cowboy Music & Poetry Festival, Master's College, Hart High, Valencia High, Saugus High, Canyon High and other local schools. In recognition of her work with local area schools, she has been named PTA Partner by the Santa Clarita Valley School District for the past three years. This June, Cheri will make good on a capital investment of $100,000 to help build a cardiac-cath lab and new Emergency Room at Henry Mayo Newhall Memorial Hospital.

Visit her online at

Cherie Watters
Cherie Watters is the General Manager at LAX Hyundai Los Angeles, CA. a member of the Denny Hecker Auto Group.

She has been in the automotive business since 1983. From the very beginning, when she started in the auto business she knew it was something she loved and she wanted to become an automobile dealer. Cherie knew there would be many obstacles moving forward in this very male dominated Industry but with a smile on her face she has accepted the Challenge.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However: she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it's for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back.

Visit her online at

In their automotive advisory roles these top ranking automotive women will respond to questions from consumer women on automotive related topics via the website.

"We are very excited to be adding these expert automotive women to our Advisory Panel," says Jody DeVere, CEO and President of DeVere continues, "Each of these women has great experience in the automotive industry and will provide added resources to the women who visit Ask Patty." According to DeVere, provides a safe environment for women car buyers to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.

The, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S. is a member and 2008 corporate sponsor of the Women's Automotive Association International, based in Detroit, MI, Chair of the Motorsports program, and Member of the California board, BlogHer08 Conference Sponsor in Second Life, Editor of the Car Channel for, serves on the Women's Board of the Car Care Council, is a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

What Is An Ask Patty Certified Dealer?
An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one.

Ask Patty trained and certified dealers are held to a high level of customer satisfaction for women consumers.

Go here to learn more about becoming a Certified Female Friendly Dealership:



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