AskPatty Certified Female Friendly Logo Launches Virtual Interactive Certified Female Friendly Training Platform for Car Dealerships

Published Jan 22nd 2008, 2:57pm by Jody DeVere in Pressroom Press Releases

The Certified Female Friendly Training Program is the most advanced interactive virtual online training on "How to Sell to Women" available in the industry.

 Sarasota, FL (PRWEB) January 22, 2008 --, Inc. announced the launch of their all new Certified Female Friendly Interactive Training Center for automotive retailers to effectively deliver interactive online training on how to attract, sell, retain and increase loyalty with women.

The new virtual training was developed to provide the dealership with a more cost effective solution to train the entire dealership staff. The new platform provides an opportunity for the dealership to train a larger percentage of the staff which has proven to be an advantage for dealership for both sales and service.

"Our goal is to provide monthly training that is beneficial to the dealership staff to help them in all aspects of the automotive ownership experience and by utilizing this web base platform we can deliver timely video training along with testing to provide the precipitants and the dealership with the necessary tools to increase the sales and customer satisfaction," according to Peter Martin, Founder and CEO of

 Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering virtual interactive training that transforms workforce performance management into an ongoing, dynamic process.

Each video training segment is 5 to 6 minutes long and is followed by 5 summary questions that need to be correctly answered in order to move onto the next segment. The concept was to develop short interactive training segments that keep the viewer engaged as the content is being presented. The presentation can be paused and resumed at anytime without the need to restart the whole training process from the beginning.

Certified Female Friendly not only trains employees on to effectively communicate with women consumers, but tracks, monitors and reports on every aspect of the training and everyday operational expectations ensuring complete accountability of the work force. The Certified Female Friendly training platform provides detailed reports exactly what employees learn, understand, and implement, giving an organization instantaneous insight to the work habits of the company at an enterprise level. Real-time reporting and tracking shows management how each employee ranks and understands the training and testing.

The new Certified Female Friendly virtual interactive training design and functionality are another industry first from; the company, which initially developed the most comprehensive solution available to automobile dealers for engaging, selling and retaining women customers. The Ask Patty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

"Women are not the same as men, and they do not make purchasing decisions in the same way as men. Women not only communicate differently, but also buy differently. Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President of, "Businesses that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

Visit a demo of the Certified Female Friendly virtual interactive training here: is the number one automotive resource for women consumers. Our advisory panel of over 50 leading women in the auto industry provides online advice to women consumers. The site is an information portal that provides content for consumers to aid them in all aspects of vehicle ownership and these sites are the first to be designed specifically to meet the needs of female consumers.

About, Inc.:
The Ask, Inc. website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S. is a member and 2008 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Chair of the United Spinal Motorsports program, Member of the California Skills USA board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training Ask Patty Female Friendly certified dealers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. is partnered with,, LightSpeedVT, Arkona, Chrome Systems, Inc., Voxant,, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. , Dealer Centric Solutions, Inc., Chumney Advertising and Cactus Sky Communications, Inc.

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