The Certified Female Friendly Training Program is the most advanced interactive virtual online training on "How to Sell to Women" available in the industry.
Sarasota, FL (PRWEB) January 22, 2008 --
AskPatty.com, Inc. announced the launch of their all new Certified Female
Friendly Interactive Training Center for automotive retailers to effectively
deliver interactive online training on how to attract, sell, retain and increase
loyalty with women.
The new virtual training was developed to provide the
dealership with a more cost effective solution to train the entire dealership
staff. The new platform provides an opportunity for the dealership to train a
larger percentage of the staff which has proven to be an advantage for
dealership for both sales and service.
"Our goal is to provide monthly
training that is beneficial to the dealership staff to help them in all aspects
of the automotive ownership experience and by utilizing this web base platform
we can deliver timely video training along with testing to provide the
precipitants and the dealership with the necessary tools to increase the sales
and customer satisfaction," according to Peter Martin, Founder and CEO of
AskPatty.com.
Certified Female Friendly helps automotive organizations
build, develop and maintain a high-performance workforce aimed at improving
communication with women by offering virtual interactive training that
transforms workforce performance management into an ongoing, dynamic
process.
Each video training segment is 5 to 6 minutes long and is
followed by 5 summary questions that need to be correctly answered in order to
move onto the next segment. The concept was to develop short interactive
training segments that keep the viewer engaged as the content is being
presented. The presentation can be paused and resumed at anytime without the
need to restart the whole training process from the beginning.
Certified
Female Friendly not only trains employees on to effectively communicate with
women consumers, but tracks, monitors and reports on every aspect of the
training and everyday operational expectations ensuring complete accountability
of the work force. The Certified Female Friendly training platform provides
detailed reports exactly what employees learn, understand, and implement, giving
an organization instantaneous insight to the work habits of the company at an
enterprise level. Real-time reporting and tracking shows management how each
employee ranks and understands the training and testing.
The new
Certified Female Friendly virtual interactive training design and functionality
are another industry first from AskPatty.com; the company, which initially
developed the most comprehensive solution available to automobile dealers for
engaging, selling and retaining women customers. The Ask Patty web sites are the
first designed specifically for women and provide the tools and resources most
requested by women.
"Women are not the same as men, and they do not make
purchasing decisions in the same way as men. Women not only communicate
differently, but also buy differently. Business Week reports that women make
over 80 percent of the buying decisions in US households today. In effect, they
have become nearly every family's chief purchasing officer," says Jody DeVere,
President of AskPatty.com, "Businesses that do not change their approach to
communicating more effectively with women will get left behind and leave
themselves open to being over-taken by their competitors."
Visit a demo
of the AskPatty.com Certified Female Friendly virtual interactive training here:
http://www.certifiedfemalefriendly.com
AskPatty.com is
the number one automotive resource for women consumers. Our advisory panel of
over 50 leading women in the auto industry provides online advice to women
consumers. The site is an information portal that provides content for consumers
to aid them in all aspects of vehicle ownership and these sites are the first to
be designed specifically to meet the needs of female consumers.
About
AskPatty.com, Inc.:
The Ask Patty.com, Inc. website, blog and Second Life
venue is a safe place for women to get advice on car purchases, maintenance and
other automotive related topics. Women can shop for vehicles at our network of
certified female friendly dealerships across the U.S.
AskPatty.com is a
member and 2008 corporate sponsor of the Women's Automotive Association
International based in Detroit, MI, Chair of the United Spinal Motorsports
program, Member of the California Skills USA board, on the Women's Board of the
Car Care Council, a SEMA member and a member of the SEMA Business Women's
Networking Group.
Ask Patty Certified Dealer Program:
Properly armed
with the right tools and training Ask Patty Female Friendly certified dealers
can increase their share of the largest and fastest growing demographic of new
vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer
program was designed specifically for car dealerships to attract, sell, retain
and keep loyal women consumers.
AskPatty.com is partnered with
AutoTrader.com, AutoExtra.com, LightSpeedVT, Arkona, Chrome Systems, Inc.,
Voxant, MyCarPage.com, MyAutoLoan, AWARE, DivineCaroline, SheKnows, LLC. ,
Dealer Centric Solutions, Inc., Chumney Advertising and Cactus Sky
Communications, Inc.
Visit us at http://www.askpatty.com