AskPatty Certified Female Friendly Logo Launches Its Enhanced Certified Female Friendly(R) Program for Automotive Retailers in Canada

Published Jan 19th 2010, 4:11am by Jody DeVere in Press Releases Pressroom

Now in Canada. The introduction of Certified Female Friendly(R) online interactive training and marketing to women program

01.18.2010 - Mississauga, Ontario and Thousand Oaks, CA --, Inc. announced the launch of their Certified Female Friendly(R) program for Car Dealerships, Collision Centers, Quick Lube locations, Independent Automotive Service and Repair Centers and Tire Dealers in Canada. To respond to growing demand from automotive retailers and women consumers in Canada, has launched its first Canadian regional office in Mississauga, Ontario to serve the Canadian market.

Jody DeVere, Founder and CEO of is pleased to announce that Patricia A. Muir will lead the initiative as the Canadian Regional Manager. Ms. Muir is a Canadian leadership consultant and coach who works with owners and management teams in the Canadian automotive retail business. She is best known for her work in implementing certification programs in the automotive retail business and championing best practices for customer and employee retention, and business growth.

The Calgary Herald reports that women make more automobile purchasing decisions than men. "In Canada, market researcher Maritz Canada reports that women influence some 66 per cent of all buying decisions, including vehicle purchases." "In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, Founder and CEO of, "Automotive retailers that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

"Canadian automotive retailers are looking for proven advantages to differentiate their locations in order to attract and retain customers and increase 'good profits'. They are looking for time-effective and cost-effective training and marketing programs that contribute to business growth," according to Patricia A. Muir, Canadian Regional Representative of

With some Canadian retailers already certified, more in the training process, and a growing number of inquiries, evidently, Canadian automotive retailers are taking notice. "Everyone will benefit: customers, employees, owners, and the Canadian automotive industry," says Patricia. Certified Female Friendly(R) Program:
Properly armed with the right tools and training automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in Canada and the U.S. -- Women. The AskPatty Certified Female Friendly(R) program was designed specifically for automotive retailers, tire and service centers to attract, sell, retain and increase loyalty with women.

What Is an AskPatty Certified Female Friendly(R) automotive retailer?
An AskPatty Certified Female Friendly(R) automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle an overall great experience.

AskPatty trained and certified retailers are held to a high level of customer satisfaction for women consumers. Visit us at

About Patricia A. Muir
Patricia A. Muir is the President of Maestro Quality Inc, a leadership consultant, certified coach, speaker, and writer with over 20 years of achievement s focused on leadership, quality systems, and healthy work environments in the Canadian Service Sector.

Patricia combines over 20 years of experience working with owners and employees of automotive dealers, service centres, and collision centres with her expertise and certified training in leadership, quality, healthy work environments, and emotional intelligence to help her clients significantly increase 'good profits', customer loyalty and refer-ability with a focus on marketing and best practices that address specific needs of women.

Patricia has worked with individuals and teams in over 150 organizations managing projects that involve implementation of international and industry-specific standards. Her collaborative work with clients has provided her clients with sustainable results, awards, and formal recognition for leadership effectiveness and business transformation. Several clients have been first in their industry to achieve certification status and recognition. Patricia is best known for interpreting standards to serve her clients' best interest and for modeling "professional composure" and approachability in when liaising with all levels of an organization and key influencers.

Patricia is a member of ICF (International Coach Federation), Company of Women, BNI Golden Horseshoe, IAWBO (International Association of Women in Business Online), Connected Women, and Canadian Girl Guides.

Patricia speaks on topics related to her foundational philosophy of personal and professional quality and leadership. She provides workshops throughout Canada on topics related to the emotional and lifestyle transition of retiring business owners and executives; and emotional intelligence.

Patricia can be reached at 905-858-7566 or at

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