AskPatty Certified Female Friendly Logo Inc. Partners with Maddox Smye for Female Friendly Dealer Certification Training

Published Nov 13th 2006, 9:46pm by Jody DeVere in Pressroom Press Releases


New York, NY (PRWEB) October 4, 2006 --, Inc announced today that they will be partnering with Maddox Smye for the Ask Patty female friendly dealership certification training. The Ask Patty certification process will test dealerships on their knowledge of the behaviors required to sell effectively to women. The basic training follows the Maddox Smye book: How to Get Rich Selling Cars and Trucks to Women. More comprehensive and customized training will also be offered through Maddox Smye, including their proprietary Selling to Women A Strategic Growth OpportunityTM program for sales and service professionals.

Maddox Smye helps leading-edge companies close more sales by building enduring relationships with women and couples. Since 1985, Rebecca Maddox, Marti Smye and their team have applied over 20 years of proprietary research and development into working with traditionally male-oriented industries. Women have grown to influence more than 80% of all buying decisions and a real need has evolved for more women to join the sales force, and for men and women to be trained effectively to serve female clients.

Serving the financial services, retail and automotive industries, including virtually every domestic and foreign car brand over the past 10 years, Maddox Smye works with client companies to develop real-world programs that translate into behavioral change and increased productivity for their salespeople. Facilitator-led training is reinforced with personal coaching, multi-media messages, and Internet-based results-tracking.

In addition, Maddox Smye publishes a book series on How to Get RICH Selling to Women, including How to Get RICH Selling Cars and Trucks to Women, the textbook that will be used for the Ask Patty female friendly dealer certification program.

In their capacity as Ask Patty certification experts, Maddox Smye will train dealership staff and assist in the continued education of dealership staff in the female friendly network.

Maddox Smye founder, Rebecca Maddox says of the relationship: “I believe this partnership between and our team at MaddoxSmye is a game changer. At a time when the automotive industry is struggling, we are bringing to the local dealerships a strategic growth opportunity that has the potency of increasing sales, improving margins and building enduring relationships. is a breakthrough for both the dealer and the consumer because we know you can’t grow your business if you don’t know how to market and sell to women. We feel honored that, after all their due diligence, chose the MaddoxSmye skills development program to add to their certification program. The certification is the ultimate competitive advantage for dealers. I am highly encouraged at the level of interest and buy-in into the program already! It’s actually pretty simple….learn to sell to women, increase your business.”

“We are very pleased to join forces with Maddox Syme to help car dealerships and automotive retailers provide a better retail experience to women consumers,” stated Jody DeVere, President of Inc. “Their credibility and unique ‘female friendly’ training program for dealerships complements the Ask Patty ‘female friendly’ business enterprise center and our advertising and marketing programs aimed toward women consumers perfectly.”

About Maddox Smye:
Maddox Smye helps leading-edge companies close more sales by building enduring relationships with women and couples. The firm offers two flagship programs that are designed to dramatically increase the productivity of even the best sales professionals:

Selling to Women A Strategic Growth OpportunityTM
This comprehensive learning system employs a scientific approach to sales training that creates measurable, lasting results. The 12-week skills development program is a real world, on-the-job coaching program whose graduates not only close more sales, they build relationships that are more profitable. Key program elements include a personalized Buyers’ BrigadeTM Audit, a Sales Effectiveness Assessment™ (SEA) for each participant, a One-Day Training Workshop and Ten Weeks of Coaching and Reinforcement.

JumpStart 10/10SM
The JumpStart 10/10 program helps clients retain and accelerate the individual success of diverse sales talent. A developmental coaching program, JumpStart 10/10 is designed to assist sales professionals in getting off to a fast, energetic start towards achieving and exceeding production goals.

In addition, Maddox Smye publishes a book series on How to Get RICH Selling to Women, including; How to Get RICH Selling Cars and Trucks to Women, How to Get RICH Selling Insurance and Annuities to Women, and How to Get RICH Selling Banking and Brokerage Services to Women – with more to follow.

For more information about Maddox Smye and their products and services visit

About, Inc:
Ask Patty provides women consumers and opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to the Ask Patty blog ( The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50% of all vehicles sold in the United States each year and influence 85% of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can Ask Patty for automotive advice on the Ask Patty "Get Advice" blog by clicking here: Ask Patty Blog. Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women. is endorsed and in partnership with, (, a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (, on the Women's Board of the Car Care Council, (, a SEMA member ( and a member of the SEMA Business Women's Networking Group.

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