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AskPatty Pressroom -- December 1 through December 15

Published Dec 16th 2007, 9:52am by Jody DeVere in Pressroom Articles

December 7, 2007
Financial Fridays: Car Purchase and Automotive Education with
The Ask, Inc. website and blog is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the U.S. Today we will be speaking with President, Jody Devere.
Listen to the entire conversation at


December 11, 2007
AskPatty at Virtual Business Innovators
Second Life photographer JenzZa Misfit has posted a photo gallery of Patty Streeter's recent in-world Metaversed presentation.
View the entire gallery at

AskPatty at SecondThoughts: Metaversals Picking up Stakes from SL?
Pontiac is reportedly shuttering its Second Life island. Will the automobile manufacturer ride out of Second Life to other worlds?

It was likely that Pontiac's regular customers didn't use the website to discover Second Life, although apparently the already-existing brand Ask Patty, the women's car talk site, did cross over -- but then, more to the point, the geeks of Second Life -- and their audiences -- who sit all day in front of their computers linking tiny fiddly prims and texturing them "just so" weren't the folks who happened to spend big and buy big old Pontiac cars. At the end of the day, you gotta sell the cars, no? You can't keep having "virtual-world virtual rounding-error budgets" for ever...can you?

Read the entire article at


December 12, 2007 Launches New Female-Friendly Dealer Web Solution
Currently most automotive Websites are designed by men for men and do not address the needs of women. The AskPatty Websites are designed specifically for women and provide the tools and resources most requested by women.

Utilizing Certified Female-Friendly Web icons on a dealer's main Website, the new AskPatty sites are easily identified and accessed. The AskPatty Female-Friendly site is an extension of a dealer's main site, many of the same features are merely presented in a more appealing and inviting format for a female audience.

Read the complete press release at

December 13, 2007
AskPatty Expert Woman Heather Conary at

The University of Maine Chapter of the American Marketing Association held its second-annual Maine State Collegiate Business Conference on Saturday, Dec. 8 in the Donald P. Corbett Business Building. The theme of the conference was "You Can Get There From Here!", which focused on getting a job in Maine, according to AMA Co-President Heather Conary.

"A lot of people feel like they have to leave. You do have the same opportunities as everybody else in this state," she said. Many of the guest speakers are from Maine, according to Conary, so they could show students that they can be successful here.

Read the complete article at

December 14, 2007
AskPatty makes Second Life News at The Grid Live
From: Ask Patty Campfire Media's Case Study on Second Life: Pontiac's Motorati Island & AskPatty Quote from the site - Pontiac has engaged consumers in a series of innovative experiences, including Pontiac's Motorati Island, built around a "Power to the People" strategy.

Read the entire feature at

AskPatty and Maddox Smye at
Women have purchasing power. They buy about 65 percent of all new cars and at least one-half of all used cars, according to data from Road & Travel Magazine. Women also influence 80 to 90 percent of all big-ticket purchases, said Kathryn Hutson, client services consultant with Maddox Smye in Naples, Fla.

"Yet there's some research we've seen that says 75 percent of women take a man with them when they buy a car, just because they want to level the playing field," Hutson said. Hutson knows all about women's automotive purchasing habits. Her company specializes in helping marketers sell their products to women.

Hutson works with client, Inc., an advice site that steers women to dealerships and repair shops that have completed Maddox Smye customized training on how to relate to and sell more effectively to women customers.

Read the complete article at interviews Jody Devere, President of Ask Patty
What is
The website, blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive-related topics. Women can shop for vehicles at our network of certified female-friendly dealerships across America.

How did you get into it?
The Ask Patty Automotive Advice for Women business opportunity came to me as a result of one of the consulting projects I was working on related to women owned automotive businesses and my role as the current President of the Women's Automotive Association International. Once I realised the potential business opportunity, I agreed to the role of President of Ask Patty.

Read the complete interview at Launches Certified Female Friendly Dealer Web Solution Version 3.0 - An online car purchasing experience designed exclusively for women., Inc. announced the launch of Version 3.0 Dealer Web Solution for Ask Patty Certified Female Friendly Dealers. This latest design integrates seamlessly with automobile dealer websites and allows dealers enrolled in the AskPatty Certified Female Friendly program to effectively deliver online information and services to female consumers.

Read the complete press release at Guides Women Trough The Automobile Purchasing Process
In addition to the extensive solutions allowing automobile dealers to attract and sell to women customers, which was the company's initial goal, new web site design and functionality are now provided. Women's needs are often not taken into account when it comes to cars, as most automotive web sites are designed by men for men. The Ask Patty web sites are the first designed specifically for women and provide the tools and resources most requested by women.

Read the complete press release at

AskPatty Podcast at Selling Success
The majority of car deals today are decided on by women. In this podcast, Jody DeVere, founder of, examines how sales people can effectively target their presentations towards females. (Episode 011)
Listen to the 25-minute podcast at

December 15, 2007
Ask Patty's Cruise n' Chase Event!!
Wonderland Carden and Underground Resistance are pleased to announce a new monthly event for all petrolheads out there . . .
Whether you're into the chrome n' flames hot rods, down n' dirty rat rods, tricked out lowriders, classic cruisers, US muscle cars or hot tuned imports, this is the event for you.

Click to read more about the Cruise n' Chase event at

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