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AskPatty Launches Enhanced Certified Female Friendly Training for Car Dealerships, Tire Dealers and Automotive Service and Repair Centers

Published Jun 15th 2009, 7:55pm by Jody DeVere in Press Releases Pressroom Certified Female Friendly online interactive training design and functionality are another industry first for Tire Dealers and Automotive Service and Repair Centers


Automotive retailers that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors.

Thousand Oaks, CA (PRWEB) June 15, 2009 --, Inc. announced the launch of their all new version 3.0 Certified Female Friendly Interactive Training Center for automotive retailers to effectively deliver interactive online training on how to attract, sell, retain and increase loyalty with women.

Visit a demo of the Certified Female Friendly virtual interactive training here:

The new online training was developed to provide new and used car dealerships, tire dealers, collision centers, franchised and independent repair shops and service centers with the more cost effective solution to train the entire staff. The new platform provides an opportunity for automotive retailers to train a larger percentage of their staff which has proven to be an advantage for both sales and service.

"Our goal is to provide training for automotive retail locations that is beneficial to the entire staff to help women have a great experience with all aspects of the car buying and automotive ownership experience. By utilizing this web based platform we can deliver timely video training along with testing to provide the participants with the necessary tools to increase sales and customer satisfaction with women," according to Jody DeVere, Founder and CEO of

Certified Female Friendly helps automotive organizations build, develop and maintain a high-performance workforce aimed at improving communication with women by offering online interactive training that transforms workforce performance management into an ongoing, dynamic process.

The new Certified Female Friendly online interactive training design and functionality are another industry first from; the company, which initially developed the most comprehensive solution available to automotive retailers for engaging, selling and retaining women customers.

Automotive retailers can sign up to get Certified Female Friendly here:

The recently re-designed web site is the first designed specifically for women to provide the tools and resources needed for car buying and ownership most requested by women.

The Ask, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for cars, tires and automotive service and repair centers at our network of Certified Female Friendly locations across the U.S. and Canada.

CarBlabber, the social network car community for women car buyers is an extension of the Ask Patty efforts to provide tools in the form of a social network where women can create profiles, review and rate their cars, rate automotive retailers, discuss topics on our forums, read other reviews, and create car communities. CarBlabber is aimed at women and seeks to create a space for women to share about the good, the bad, and yes, the ugly when it comes to their cars.

CarBlabber was created for women to listen and be heard. Women car owners are passionate about their vehicles and until CarBlabber there wasn't a forum created specifically for women in which to share thoughts, opinions and car reviews. Ask Patty offers advice to women relating to car buying, car care, car servicing, careers, motorsports and just about everything automotive and CarBlabber adds that extra element of a social network car community for women to Ask Patty.

Ask Patty found that women want to hear the opinions of other women when it comes to cars; they want to know about other women car owners points of view. Ask Patty has an expert panel of over 50 automotive women, representing all facets of the automotive industry, but women want and need more. CarBlabber offers them the opportunity to share their own experiences with certain vehicles, and, in turn, read other members stories.

Registration to join CarBlabber is free, go here to Join Now:

"Business Week reports that women make over 80 percent of the buying decisions in US households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, Founder and CEO of, "Automotive retailers that do not change their approach to communicating more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training automotive retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers to attract, sell, retain and increase loyalty with women.

What Is An Ask Patty Certified Female Friendly automotive retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle an over all great experience.

Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.

Visit us at is partnered with Tire Review Magazine,,,,,, NIADA,,, MyAutoLoan, Aware and was a 2007 sponsor of the No. 112 Chevrolet driven by the highest ranked professional female race car driver Deborah Renshaw, who heads up the panel of automotive expert women.

About: Jody DeVere
Jody DeVere is the Founder and CEO of, Inc. a social media marketing to women expert, journalist, car care & safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere is currently the President of the Woman's Automotive Association International, member of the Car Care Council Women's Board, member of the California State Advisory Board for SkillsUSA , Board member of, member of the SEMA Businesswomen's Networking Association and is a Contributing Editor for the Car Channel on

She is currently a spokesperson for the Rain-X Division of Shell Oil (Winter Driving Safety - Satellite Media Tour - Jan/Feb 2009) and the Mobil1 Motor Oil division of Exxon/Mobil (Sustainability - Satellite Media Tour - May/June 2009)

In the past, she has been a speaker with the National Automobile Dealer Association (, National Independent Automobile Dealer Association (, JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Car Care Council Women's Board,, SEMA, SEMA Business Women's Networking Association, Northwood Auto Show and the Association of Automotive Internet Sales Professionals. She has appeared in O Magazine, Pink Magazine, F&I Magazine,, Paul Gillin's book "The New Influencers," "Secrets of Social Media", and has been an expert guest on many radio and television shows, including Motor Trend Radio, Car Concerns, Oprah & Friend's Radio Network on XM, Greenstone Media's Radio Ritas, National Public Radio's "Talk of the Nation" with Marti Barletta, Fox 11 Morning News in Los Angeles as a guest on "Ask the Expert" with Jean Martirez, and many others.

She continues to do speaking engagements on the automotive industry, social media, marketing, and everything in between.


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