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AskPatty in the News, October 2009

Published Oct 31st 2009, 11:38pm by Jody DeVere in Articles Pressroom

October 4, 2009 featured at ONU Traveler: “You Go Girl”
In this week's readings for Social Media class, the focus was on the success of podcasting (and other forms of social media). In one particular part of The New Influencers by Paul Gillin, there were some examples of how small or midsized businesses have been becoming influencers but enjoying the ride at the same time. One example that really stuck out to me was the section titled "Girl Power," about the business that strives to help the female population become more recognized in the auto dealership/retailers industry.

Read the complete blog at ONU Traveler 

October 13, 2009
Jody DeVere at “Economic Power of Women”
Jody DeVere, CEO of, describes the economic power of women in today's society and how that power impacts the automotive service and repair industry. This video series is brought to you by AutoNetTV's Pro Channel.

Watch the three-minute video at

October 22, 2009
Certified Female Friendly Community Tire & Auto featured at Two For the Road  “Grand Re-Opening at Community Tire”
The recent grand re-opening of Community Tire & Auto's Phoenix location has been highly touted throughout their local market! The store's rework was highly driven by Community Tire's involvement in the for Tire Dealers and certification as a "Female Friendly Tire Retailer."

Read the complete blog at Two For the Road

October 23, 2009
Certified Female Friendly J’s Auto Body featured at “Maryland Body Shop is First in Area to Become Certified Female Friendly”
J’s Auto Body announced it has completed’s Certified Female Friendly training and is now the first Certified Female Friendly body shop and repair center in Seabrook, Md. To achieve certified status, J’s Auto Body’s personnel completed online training on how to better meet the expectations of the woman consumer.

Read the complete news article at

October 24, 2009
AskPatty on The Martha Stewart Show Forums “Martha’s Warrior in Pink Taurus”
Find out about the special edition "Warriors in Pink" Ford Taurus that Martha designed and gave away on her show.

Read the discussion thread in the Martha Stewart Show Forums 

October 26, 2009
AskPatty in a video segment at “Ask Patty gives automotive advice to women”
In this video segment presented on, Kathy Droz showcases the website as a resource for women to visit for new car buying, and car care tips and advice. She also visits with Howard Fleischman of Community Tire of Phoenix, Arizona, to demonstrate his Certified Female Friendly business.

Watch the two-minute video at 

October 26, 2009
Jody DeVere guest blogs with Stephanie Holland at She-conomy: “Is the Auto Industry a Woman’s Nation?”
As you know, I closely followed Maria Shriver’s special report: A Woman’s Nation Changes Everything, on NBC this past week. Among other topics related to females, Shriver discussed how women’s purchasing power affects bottom line. Sounds like She-conomy, right?

Jody DeVere, who I met on Twitter and got to know even better at the 2009 Marketing to Women Conference in Chicago, created, a safe environment for women to get automotive advice tailored to their needs. She’s been following California’s first lady too. In fact, Jody was invited to be on the panel of a live blogger podcast for the online launch of A Woman’s Nation. It’s a privilege to host her as a guest blogger.

Read the complete blog at

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