May 14, 20009
AskPatty's Jody DeVere at Tire Review Online: "Is the Industry Listening on How to Market to Women?"
I attended and chaired a round-table on social media marketing to women automotive buyers at the annual M2W-Marketing to Women conference recently where the brightest and greatest minds on how to reach women spoke, networked and discussed the latest trends and strategies.
It was invigorating and a nice change of pace to spend time mostly in the company of women who, like me, understand the "Power of the Purse." I am very committed to speaking and training mostly men in the auto and tire industries that women are not a "diversity" or "niche" market and how to improve results with women.
Read the complete article at Tire Review Online
May 15, 2009
AskPatty's Jody DeVere at The Vancouver Sun: "Women more inclined to go green"
Women are turning to more eco-friendly vehicles this fall, according to an automotive expert, as the range of models and features expands.
"Women are looking to be more green," says Jody DeVere, president of the Women's Automotive Association International. "Women are going to be looking for those models where they're going to help the environment and get the best fuel economy."
DeVere, who offers automotive advice for women on the website Askpatty.com, says hybrids and fuel-cell vehicles are now the most desirable choice for women on the road. DeVere says manufacturers are changing gears and introducing more fuel-efficient vehicles to consumers in the wake of the summer's record high gas prices. "I think fuel economy is going to drive a lot of car buying decisions from now on," she said. "Vehicles getting over 30 miles per gallon are definitely going to be preferred in all classes."
Read the complete feature article at The Vancouver Sun
AskPatty's Jody DeVere Video from Mobil1 at the American Oil Change Association National Convention
Automotive expert Jody DeVere from AskPatty.com speaks from the American Oil Change Association National Convention on how to get your driving dollars to go farther in the recession in this video segment.
Watch it at 13wham.com
May 26, 2009
AskPatty's Jody DeVere at Empowering Women MLPodcast "A female friendly auto industry is our future!"
In today's world, walking into a car dealership is still like walking into the old boys club. But hopefully not for long! I just interviewed an inspiring woman, Jody DeVere, CEO of AskPatty.com. DeVere created AskPatty.com to offer automotive advice for women. It's a site where women can shop for cars, tires and repair shops through the network of Certified Female Friendly retailers across the U.S.
In the podcast, DeVere talks about how she is informing women about the industry and educating dealers and sales people on how to give women a better car buying experience and appropriately market to them. Did you know there's a dealership offering spa services for patrons while they wait for their vehicle?
DeVere gives us the inside scoop on how the auto industry is changing...for the better. Finally!
Listen to the podcast at Empowering Women