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AskPatty in the News, January 2010

Published Feb 1st 2010, 6:59am by Jody DeVere in Articles Pressroom

January 7, 2010 at The Detroit News: "Don't let your love of cars go cold in winter"
The dead of an icy, snowy Michigan winter is sort of a low point on the automotive scene, whether you're an enthusiast or just an ordinary owner-operator. Our commutes are more treacherous, our vehicles get grubby with slush and salt, and there's nothing colder this side of the grave than a dark car cabin in a zero-degree dawn.
Read the article at

January 8, 2010
Jody DeVere speaks at Tire Factory's 2010 Annual Meeting in Portland, Oregon, February 25-27 CEO Jody DeVere will be the special guest speaker at the upcoming Tire Factory annual dealer meeting, February 25-27.

Jody DeVere is the CEO of, Inc. a social media marketing to women expert, journalist, car care & safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries.
Read the announcement at

January 14, 2010
Certified Female Friendly Patty Fleischmann of Community Tire on The Chat Room Video on YouTube
Patty Fleischmann with Community Tire & Auto Repair talks about their certification as an certified female friendly auto repair shop and what female consumers need to know about getting their car fixed.
Watch the 7-minute video on

January 19, 2010
AskPatty's Jody DeVere in The Detroit News: "GM woos women in subtle manner"
"GM traditionally has done a better job than its competitors in targeting female consumers and using social media to reach buyers, said Jody DeVere, CEO of, a blog and Web site that offers auto-related advice to women. "I see their strategy and that they're doing a lot of the right things, but they can do more," DeVere said. For example, GM could run ads featuring women behind the wheel of a Chevrolet Camaro, she said. "For a long time, automakers thought all women were soccer moms, which is just ridiculous," she said. "We're not just mommies."
Read the complete article at
Read the article at Certified Female Friendly J's Auto Body in Seabrook, Maryland Featured in Fender Bender Magazine: "Winning Over the Ladies"
It'll take more than flattery from your best bodyman to make women feel welcome. A female-friendly certification and smart communication make the difference.

A few months ago, Mark Kim was looking for a way to improve customer service at his collision repair center. While watching a television interview featuring a nearby automotive business, the body shop manager of J's Auto Body in Seabrook, Md., learned about a new training certification: AskPatty Certified Female Friendly status.

As a small shop--spanning 3,600 square feet and employing six people--J's Auto Body relies heavily on referrals and word of mouth to generate business. Kim quickly realized that being Certified Female Friendly would help him better serve--and serve more--female customers.
Read the complete article at

January 21, 2010
Certified Female Friendly Les Schwab Announces How to Buy a New Tire: Female Tire Expert Helps Women Become Savvy Consumers
Tires are the most important safety component on cars. They are the vehicle's only contact with the road, and even the most powerful engine, strongest brakes and steadfast seatbelts, leave drivers vulnerable to the grip of tires on the road. So, it is important to be well informed before you buy.

Kaolyn (Kao) Drozd, Sales & Service Professional for Les Schwab Tire Centers in Redmond, Washington, explains that women seek her out with questions on tire selection, maintenance and the timing for replacements. "Every customer needs to find a tire that fits their individual needs, and sometimes women feel more comfortable asking me questions," explains Kao.
Read the article at

January 23, 2010
AskPatty Expert Woman Lori Johnson and 'Ladies Start Your Engines' on FYI Philly
Expert Woman Lori Johnson shares emergency car care tips for women and demonstrates how to change a flat tire in preparation for the Philadelphia Auto Show in this video segment on FYI Philly. Watch for her just after the 17-minute mark.
Watch the video at FYI Philly

January 25, 2010
Featured at "Female Buying Power"
Research shows that, like many other purchasing decisions, women are most likely to choose where to go for automotive care - or to buy a car. More car sellers and repair shops now cater to women, and offer services tailored specifically to the female customer. There are even online resources, such as and, that aim to help female car owners find qualified car dealerships and service facilities, as well as educate women on a variety of auto matters.
Read the complete article at

January 27, 2010
Jody DeVere at "How to Hire More Women"
Jody DeVere, CEO of, reminds us of the economic importance of women to our business and suggests that finding qualified female employees is a way to help women customers be at ease.  Watch for tips on how to get the word out that you are hiring women.

This video series is brought to you by AutoNetTV's Pro Channel.
Watch the three-minute video at

January 28, 2010
AskPatty's Jody DeVere in State Farm Insurance's Auto Learning Center: "Cold Weather Automotive Advice To Save Money And Stay Safe"
Is the weather getting colder where you live? If so, it's a perfect time to change your wiper blades, as well as perform a quick safety checks to increase safety during inclement weather, especially during the approaching winter months."
Read the complete article at

January 31, 2010 Certified Female Friendly program at Canadian Driver: " 'Female Friendly' car program comes to Canada", an online resource for women, is introducing its Certified Female Friendly program for dealerships, collision centres, quick-lube locations, service and repair centres, and tire dealers in Canada. The program provides online interactive training and marketing specifically to women.
Read the complete article at

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