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AskPatty in the News, February 1 through 15, 2008

Published Feb 15th 2008, 11:00pm by Jody DeVere in Pressroom Articles

February 1, 2008
AskPatty expert woman Amy Mattinat at the Sun Times: "12 Steps to Getting Better Gas Mileage!"
There are a number of things you can do to ease the money coming out of your wallet to pay for gasoline to power your car. The easiest and most effective way to save money on gas is to park it. Hide the keys from yourself and walk or ride a bike. If you need to go a greater distance try carpooling. This will cut your fuel costs in half and you don't have the expense of maintaining a car. If you live in a larger city, public transportation can replace your car plus it eliminates the hassle of finding a parking spot.

But let's get real. For most of us owning and driving an automobile is a necessity. For others, it's our freedom to come and go as we please and we have no intention of giving that up.

Read Amy's fuel-saving tips at

February 12, 2008
AskPatty at "Everything You Ever Wanted To Know About Alternative Vehicle Choices"

With all the talk we've heard lately about sustainable eco-friendly vehicles, I thought it might be useful to identify some pros and cons of the alternative engine choices available now and promised to come to market in the future.

Even though most people think they must choose a hybrid vehicle to be truly eco friendly, consider some of the other options contained in this article. Depending on your driving style and budget, you might find you can make an equal contribution to the environment simply by choosing a more economical or more emissions-friendly vehicle.
Read the complete article at

February 13, 2008

AskPatty at "NADA Notes: AutoTrader, EBay Motors Local Market and Life Stage Marketing"
This year's National Automobile Dealers Association convention in San Francisco, Feb. 9-12, reflected the tough times that have hit the industry. Themes at the show didn't go much beyond the convention's official title: "Focus on Profitability."

But a sub-theme at the show was the transition of auto marketing to the Web, and the importance of auto dealers to various Web (and other interactive) entrepreneurs. These ranged from eBay Motors, which is reaching out beyond its auctioneer roots to provide SEO/SEM services to local dealers; to Marchex's VoiceStar, which gets a whopping 30 percent of its call tracking business from dealers; to AdMission Corp., which handed out 250 apple pies to thousands of dealers on Monday ("Pie Day") to enlist them for its searchable display ads.

"Life creates experiences," goes the pitch. "We turn them into Car Shoppers. From a job promotion to a new addition in the family, life events occur that leave millions of consumers in need of a new vehicle."

Besides life stages, the industry is also getting gender specific (again, like the real estate industry, where Scripps' HGTV has launched, a women-friendly site). has certified "female friendly dealers" in an effort to engage, sell and retain women customers. The service provides a number of additional features, including online chat, narrated credit application, online preapproval process and schedule maintenance.

Another social site,, has built an online social networking community "by, for and about women and the car business." The site provides an easy-to-use automotive dealer ranking and review system, where consumers can go to both rate their dealership sales and service experience, or find out what their neighbors think of their local new and used car retailers. It also provides a Wiki, and classifieds enhanced by video and audio.
Read the complete blog at

Feb 14, 2008
Happy Valentine's Day! AskPatty Ranks in the Top Ten at! editors recently reviewed AskPatty's blog and have given it a 9.6 score out of 10, placing in the top ten in the Shopping/Automotive category of . This is quite an achievement! evaluated our blog based on the following criteria: Frequency of Updates, Relevance of Content, Site Design, and Writing Style. After carefully reviewing each of these criteria, your site was given its 9.6 score!


AskPatty at Diva Marketing Blog: "Valentine's Day Relationships - Business Style"
Happy chocolate hearts and candy kisses on this day when we celebrate love and relationships. On Diva Marketing there is a lot of time spent talking about the Big R (Relationship) Word.

In all honesty, I have always been a bit confused about how one has a relationship with an animate object like a box of cereal, a computer or even a red rose. However, what I do get is that I can develop a relationship with a person. That's one of the reasons why this social media world makes so much sense to me.

On Valentine's Day it seemed like a fun post to explore business relationships. How do you build great business relationships with people? Do "clients" and "partners/vendors/suppliers" (I'm never sure word to use)have different points of view about what is important for each?

I asked a few successful marketers to play along with me on this one. I'm excited to present 62 inspirational insights from people who work in a wide range of verticals: academia, packaged goods, retail, services, engineering, healthcare, high tech, online and in B2B, B2C and Not for Profit. To add a global perspective there are thoughts from marketers in India, Belgium and Canada. Special thanks to Julie Squires, Michael Rubin and M/errill Dubrow for extending the viral buzz to their networks. A heartfelt toss of the pink boa to all! Happy Valentine's and may all of your relationship be sweet.

How Do You Develop Great Business Relationships?

43. Jody DeVere, - Become a people collector: Attend a wide variety of networking events each year as your budget and schedule allow, collect business cards, build relationships and add them all to an email address book program like constant contact or other to send a monthly fun newsy enewsletter to stay in touch and keep them up to date on what you and your business are up to!

Read the excellent marketing feature at Diva Marketing Blog


February 15, 2008
Custom "Pink" Cadillac Autographed by Aretha Franklin Auctioned Off at the 2008 MusiCares Person of the Year Grammy Gala
After the action got underway at the 2008 MusiCares Person of the Year Gala during Grammy Week, one lucky bidder was able climb behind the wheel of a one-of-a-kind Cadillac to drive down the "Freeway of Love" as stylishly as the "Queen of Soul" herself. Leo Bunin of California won final bid on a special pink Cadillac CTS - the 2008 Motor Trend Car of the Year - hand-signed by Aretha Franklin, and awarded in a live auction in Los Angeles on February 8, 2008. The car was definitely the talk of the night, and at $51,500 was one of the top five items sold at the auction which set a record for MusiCares fundraising - $4.5 million.
Read the complete news item at

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